Lenovo to launch Chinese direct-to-consumer smartphone company
Not long after acquiring Motorola, Lenovo have announced big plans to establish a new brand of smartphones for the Chinese Market on April 1, 2015. The tech giant is looking to take on companies like Xiaomi and Meizu by focusing on direct-to-consumer sales and an internet-based business model. They also plan to put a strong focus on app development.
Lenovo will not be discontinuing their own line of phones, but will instead continue selling those through carriers. The new brand’s direct-to-market focus will allow them to sell these devices for prices similar to Xiaomi’s offerings. Definitely an interesting move on Lenovo’s part, but with other companies already dominating the rapidly-growing Chinese market, is an April launch too late for Lenovo to get their footing? Let us know in the comments below!
Source: GSM Arena
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