Skip to content

September 29, 2014

Google is bringing fullscreen ads to an app near you

by John_A

Advertisers aren’t always a fan of investing in mobile. Part of that reason is that the ads you see on phones and tablets don’t command the same amount of attention that ads do on desktops. Google is working on new ad units though that could lure in the big brands, though users might find them somewhat infuriating. Of the four new designs, three are fullscreen ads and some are interstitial ads that would take over the screen at a “logical break point” while you’re using an app. These ads could even include video or interactive elements, which pretty much turns them into in-app commercials. So, between levels three and four of the next Angry Birds licensing debacle title you could be watching a 20 second ad for Perdue chicken breasts. Or, you could just be blindly skipping by the ads that hijack your screen to sell paper towels, skin cream, or anything else. S

Filed under: , ,

Comments

Via: AdAge

Source: Inside AdWords

.CPlase_panel display:none;

Read more from News

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Note: HTML is allowed. Your email address will never be published.

Subscribe to comments

%d bloggers like this: