Skip to content

September 1, 2014

UKTV will copy Amazon, ask viewers which shows it should make

by John_A

When it comes to choosing which new TV shows to make, British broadcaster UKTV is taking a leaf out of Amazon and the BBC’s playbook. The company behind Dave, Really and Watch will produce pilot episodes of shows, asking users of its UKTV Play on-demand platform to vote on which one should become a series. Emma Boston, the executive behind the scheme, believes that the move will enable the company to take more risks and produce shows that’ll cater to different audiences. Recombu is also reporting that the company has asked Sky and Virgin Media to share detailed ratings data in order to help UKTV produce more tailored content. Presumably the company is looking at Netflix’s vast reserves of viewing data with envious eyes.

Filed under: , ,


Via: Recombu

Source: Broadcast (Paywall)

.CPlase_panel display:none;

Read more from News

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Note: HTML is allowed. Your email address will never be published.

Subscribe to comments

%d bloggers like this: