Flashbacks and Forecasts: Sony in 2016

As the inventor of the Sony Walkman and maker of the world’s current most popular game console, Sony devices have enjoyed huge popularity over the years. But electronic devices haven’t been the core of Sony’s business for a long time and it is now crunch time for Sony Mobile, the most problematic of all Sony’s holdings. The stakes couldn’t be higher either: if worse comes to worse this year, 2017 will be the year that Sony Mobile goes up for sale.
Sony has been in the midst of a multi-year “restructuring” plan ever since its current president Kazuo Hirai was appointed back in 2012. Cost-cutting and profit optimization is the name of the game and changes to this effect have steadily been making their way through the Sony Group’s businesses: Sony Electronics, Sony Music, Sony Pictures and Sony Mobile.
In 2015, Sony Mobile was given a clear mandate: get back to profitability by the end of 2016 or face the consequences.
At the end of 2014, a new Sony Mobile chief was appointed, Hiroki Totoki, and Hirai gave the new CEO a clear mandate: get the mobile division back to profitability by the end of 2016 or face the consequences. Considering Sony had already sold off its computer division in 2014, the seriousness of the task ahead was clear.
While the larger Sony Group has become more profitable in recent years thanks to Hirai’s streamlining changes – even as overall revenue has remained relatively flat – Sony Mobile is among the last divisions to be overhauled. The lack of attention being paid to mobile is evident in the number of often embarrassing problems the division has faced in recent times.

The curse of the 810
With the late 2014 Sony Pictures email hack still causing problems, the last thing Sony needed in 2015 was another scandal, but one arrived regardless. Sony’s first major device of the year, the Xperia Z3+, got widespread attention for overheating and camera crashes. The Snapdragon 810 chipset – the bane of many flagship phones in 2015 – was largely responsible, affecting the LG G Flex 2, Xperia Z3+ and HTC One M9 in the first few months of the year.
Sony’s first major device of the year, the Xperia Z3+, got widespread attention for overheating and camera crashes.
When using AR Mode or 4K video on the Xperia Z3+, the app would crash after just a few seconds and the phone would need to be left to cool down before the camera could be restarted. Sony put out patches but failed to solve the problem. Considering the tough times Sony had been facing, the last thing Sony needed was a flagship phone with heavily publicized faults.
Thanks to its foolhardy six-month update cycle, Sony had long been accused of releasing new flagship phones that were only incremental updates from the last. The Xperia Z3 had been widely viewed as a very marginal update on the Z2, with the same camera, same amount of RAM, screen size and resolution but a smaller battery.
SONY REVIEWS IN 2015:
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One, two, miss a few
As if performance and specs scandals weren’t bad enough, Sony also couldn’t seem to name anything logically. The Xperia Z4 Tablet arrived at CES when there was no Xperia Z4 phone. When the phone did arrive it was called the Xperia Z4 in Japan, the Xperia Z3+ internationally and the Xperia Z4v in the U.S.. The negative response to the Z4 in Japan was generally accepted as the reason for renaming the device internationally.
The naming confusion only got worse though. The Z3 Compact hit shelves in early 2015 as the successor to the Z1 Compact and was itself succeeded by the Z5 Compact later in the year. No one seemed to know what Sony was thinking and the company just seemed to make one bad decision after another.
Verizon ended up ditching the Xperia Z4v entirely and Sony advised Xperia owners that their phones weren’t waterproof after all. By the time the Xperia Z3+ was available in the U.S. the Xperia Z5 was already available internationally and for some unknown “business decision” the Xperia Z5 bound for America will arrive without a fingerprint scanner.

Never say “never ever”
With the mobile division’s long-standing troubles only getting worse, rumors circulated in the middle of 2015 that Sony Mobile was going to be sold off. CEO Totoki struck back definitively, saying “we will never ever sell or exit from the current mobile market”. But Sony was hemorrhaging fans and Xperia sales in 2015 were the lowest they have been since 2011.
Against this backdrop it should come as no surprise that a little later in the year, Sony president Hirai was quoted as saying “we will continue with the business as long as we are on track with the scenario of breaking even next year onwards. Otherwise, we haven’t eliminated the consideration of alternative options.”
“We will continue with the business as long as we are on track with the scenario of breaking even next year onwards. Otherwise, we haven’t eliminated the consideration of alternative options.”
While Sony Mobile was being given every opportunity to turn things around, Hirai’s attitude was clearly that of a sober businessman committed to improving the profitability of his stable of companies. And when you look at the facts, Sony Mobile hasn’t been making money for years, just as Samsung Mobile has become a constant drain on Samsung’s other more profitable divisions.
Sony Music, Sony Pictures and Sony Electronics have been picking up the slack for Sony Mobile for a long time. The new Bond film “Spectre”, Adele’s record-breaking album “25,” brisk camera sensor sales, and Playstation 4 sales that broke the 30 million unit ceiling within two years of launch are what made Sony money in 2015, not Xperia devices.

Time to face the music
Like all other Android OEMs, a plateauing smartphone market, flatlining tablet market and increased competition from abroad are taking their toll. Even in Japan, Sony’s market share is only 17.5% and in the U.S. it’s around 1%. Despite a slight upswing in Xperia sales in the last quarter of 2015, Sony Mobile’s revenue was down 15% over the year prior.
While Sony executives have claimed Sony Mobile is on target for a return to profitability in 2016, the company’s most recent earnings call reported a “significantly deteriorated device segment”, going on to report “every other segment had an increase in operating profit”. In fact, even with Sony Mobile’s poor performance, Sony as a whole reported its highest Q3 profit in eight years (Sony’s financial year ends in March 2016, making the Oct-Dec quarter Q3).
Sony is only expecting to ship 3.5 million units this quarter – less than half that shipped in the previous quarter.
The earnings call also contained yet another re-adjustment of forecasted Xperia shipments for the full financial year. The figure once stood at 30 million, was then revised to 27 million and has now been further reduced to 25 million.
Considering Sony has already shipped 21.5 million devices, this means Sony is only expecting to ship 3.5 million units this quarter based on its own data – less than half that shipped in the previous quarter.
You may be wondering how figures like these will ever get the division back to making a profit by the end of 2016. The thing is, they won’t. Sony Mobile’s turnaround, like the rest of Sony’s restructuring, isn’t predicated on an increase in revenue. Rather, Hirai’s cost-cutting, streamlining and downsizing is what’s responsible for making each Sony division more profitable, not an increased market share.
We’ve already seen this in effect throughout the year. Sony cut 1,000 jobs back in early 2015 and then another 1,000 a few months later. With a workforce of only 7,000 people this is a significant amount of job losses. In more recent times we’ve heard that Sony is planning to ditch tablets altogether. A wise move perhaps, considering tablet sales only made up 5% of Sony Mobile’s revenue back at its peak in 2013 and things have only gotten worse since then.

Sony in 2016
So what does this all mean for 2016? Basically, Sony Mobile is in a race for its life. With 2015 sales of just 29.4 million devices, the lowest since 2011, it’s a sad day when it must be admitted that Sony is better off without Sony Mobile. Unless Sony can turn things around in the next twelve months the Xperia brand will go the way of Vaio before it.
It’s hard to say how far along Hirai’s restructuring plan is within the division though. While Xperia sales may not be going anywhere, if Hirai’s streamlining and profit maximizing works as well at Sony Mobile as it seems to have done throughout the rest of the company, there might still be hope left. But even if Sony Mobile sees a return to profitability through jobs cuts and other strategies, it needs to prove its value, not simply stop hemorrhaging money.
With 2015 sales of just 29.4 million devices, the lowest since 2011, it’s a sad day when it must be admitted that Sony is better off without Sony Mobile.
Opportunities and challenges ahead
Looking at Sony’s other divisions, Sony Electronics has the world’s most popular gaming console on its hands in the Playstation 4, with PS VR still to come this year. Both Sony Music and Sony Pictures are doing well and Sony’s Financial Services business is by far the most profitable of all of Sony’s holdings, generating more than half of the revenue and operating profit for the entire company.
Sony has also recently acquired a semiconductor company. Although global semiconductor sales hit a record high in 2015, the market seems to have already hit its peak and begun its decline. Sony’s image sensor sales have also taken a big hit in recent months. Like Samsung, Sony won’t be able to rely on chip sales to prop up a weak device market and even its popular sensor business is starting to show signs of weakness.

The Xperia Z5 and Xperia Z5 Compact are set to hit the U.S. market on February 8 and with a little luck, the various fiascos of 2015 will be forgotten in light of the generally positive reviews the Z5 series has garnered internationally. An outstanding camera and excellent battery life will hopefully be enough to make up for a debatable waterproof rating, too-familiar design language and interface that’s long overdue for an update.
It’s likely that Xperia tablets will stop being produced in 2016 and Sony will end its six-monthly product cycle.
It’s likely that Xperia tablets will stop being produced in 2016 and Sony’s Smartwatch efforts may begin to taper off too. Sony will likely soon make it official that it is ending its six-monthly product cycle with the Xperia Z6 due for an IFA-release in September rather than its traditional timeframe of MWC later this month.
Apart from the unnecessary expense of developing and testing two flagships a year, Sony can’t afford any more bad publicity about incremental improvements. The U.S. public hasn’t seen a flagship Xperia product on shelves since the Xperia Z3 and the Xperia Z5 has already received some bad press over the loss of the finger scanner.
MORE SONY VIDEOS:
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The forecast
If Sony Mobile gets sold, the result would be a more profitable and stable Sony Group that is known around the world for providing excellent financial services rather than for creating game-changing tech devices. Even if Sony Mobile manages to return to profitability this year, cost-cutting and profit maximization won’t be enough forever.
Sony Mobile needs to re-imagine its wireless portfolio, cutting high investment, low-return areas to remain as profitable as possible. The Xperia range needs to be revitalized in terms of design and interface and the company can’t afford any more high-profile scandals or missteps. The Xperia Z5 series, as good as it is, is faced with the ominous task of keeping the company afloat throughout 2016 if Sony Mobile is going to survive long enough to take the Xperia Z6 to market.
Android 6.0 Marshmallow certified for Sony devices in Japan

Versions of the Xperia Z4 and Xperia Z5 sold in Japan have been spotted in the Wi-Fi certification database, suggesting the update is on track for the rumored release date from January.
In order for a device to be called Wi-Fi compatible, it must be certified by the WiFi Alliance, the body that develops the wireless communication standard. Existing devices running new Android versions must go through the same process, and that can provide a glimpse at OEM’s plans for Android updates.

A Japanese website discovered (via Xperia Blog) that Android 6.0 Marshmallow was certified for Xperia Z5 versions sold by NTT docomo, Softbank, and au. The certification documents also mention the NTT docomo’s Xperia Z5 Premium, and several carrier versions of the Japan-exclusive Xperia Z4.
See also: Sony Xperia Z5 Premium review
It may take many weeks until the update actually arrives to the devices mentioned above, but at least on surface, this report meshes with rumors about the Android 6.0 update hitting Sony flagships as early as next month.
Thanks to the Sony Marshmallow concept beta program, we know that Sony has already made solid progress with Android 6.0. And, as you can see from our hands-on, it looks like Sony users are in for a treat. That is, if they are on Sony’s list of devices that were officially confirmed to get Marshmallow:
- Xperia Z5, Xperia Z5 Compact, and Xperia Z5 Premium
- Xperia Z4 Tablet
- Xperia Z3+, Xperia Z3, Xperia Z3 Compact, Xperia Z3 Tablet Compact
- Xperia Z2, Xperia Z2 Tablet
- Xperia M5, Xperia C5 Ultra, Xperia M4 Aqua and Xperia C4
For a high-level look of all Android Marshmallow news and rumors, head over to our Android 6.0 updates roundup.
Sony wanted Xperia Z4 to be in Spectre, but Daniel Craig and Sam Mendes refused
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It should be relatively obvious to most of you that the recent James Bond movies have been helmed by Sony, and that has meant plenty of product placement during their past movies. However, while Sony obviously has the financial clout to make these decisions, it appears that the crew working on the latest Bond film, Spectre, had some qualms about including some of Sony’s products. As the story goes, Sony wanted their latest device (at the time) the Sony Xperia Z4 to be in Spectre, however in particular, actor Daniel Craig and director Sam Mendes felt that using the Xperia Z4 went against what Bond stood for – even when offered $5 million USD to use it in the movie. According to an internal Sony email:
“BEYOND the $US factor, there is, as you may know, a CREATIVE factor whereby Sam and Daniel don’t like the Sony phone for the film (the thinking, subjectively/objectively is that James Bond only uses the ‘best,’ and in their minds, the Sony phone is not the ‘best’).”
I’m trying really hard not to yell out “oh buuurn” right now.
Sony wasn’t the only one trying to get their device into Spectre – Samsung was credited for offering the same $5 million USD fee and another $30 million on top of that to help market the film. We’re not sure which device ended up making it into the movie, but we’ll likely find out when the film is released globally later this week.
What do you think about Sony offering money to have the Xperia Z4 in Spectre? Let us know your thoughts in the comments below.
Source: Business Insider
The post Sony wanted Xperia Z4 to be in Spectre, but Daniel Craig and Sam Mendes refused appeared first on AndroidSPIN.
Xperia Z5 press renders leaked, 23-megapixel camera on-board

Sony fans eager for some new news with on the upcoming Xperia Z5 will be pleased to know that a new set of leaks has dripped from the faucet. This time, the offerings are literally of an official nature, despite the fact the phone itself is still on the DL. According to Xperia Blog, Sony Mobile made a bit of a snafu earlier today when it posted a series of images seemingly set for press purposes.
The highlight for all those camera aficionados out there, is that it now seems all but officially confirmed by Sony that the Z5 will feature an impressive 23-megapixel rear shooter. Take a look:

The prospect of an improved camera will no doubt be a major boon to all those who were disappointed with the Xperia Z4/Z3+, which actually made use of the same one found in last year’s Xperia Z3. Given the stunning images that photographers -both amateur and professional alike- have been able to take with the existing unit, the potential for an even better one will no doubt make the wait for next week’s IFA 2015, where the device is allegedly going to launch, all the more difficult.
At the same time however, those hoping for some semblance of a new design might be left out in the cold:

The device, as pictured above, looks remarkably similar to those that came before it. The phone still retains the same rectangular shape Sony has used since its origin, though again with the newer rounded edges. Ports can also be seen along the bottom end of the device, sans flap, which looks like the smartphone will once again achieve its waterproofing primarily through sealing them rather than covering.
Indeed it looks to match up perfectly with the leaked images that had been circulating the internet:

As can be found in the above image, though not visible from today’s cache, the Xperia Z5 is expected to have a fingerprint sensor built into the power button. The button, in turn, will now be flat as opposed to the circular protrusion that had graced the previous models in the series.
It’s that time again
Given that Xperia Z4/Z3+ is only a few months old, and Verizon’s variant hasn’t even released yet, the idea of another Xperia flagship hitting the pavement might be a bit much to take in, though presumably many opted to skip the latest iteration in favor of whatever this one might bring. Clearly the wait for a new design appears to require some additional patience.
In terms of specs, the rumors are all over the place. Some have actually suggested the Z5 will feature a 4K display, a claim that seems without any merit whatsoever. The General Manager of Sony Mobile Taiwan was literally quoted, stating there were no plans to release even a QHD smartphone panel. Even the Verizon-altered Z4v is just the first smartphone in the OEM’s entire history to make use of QHD. To imagine a bump up to 4K would seemingly be defiant of the very product that would allegedly have it.
Given that the Snapdragon 820 is not yet ready, it’s possible the Z5 could once again go with the 810, or else step down to the 808 like LG did with the G4. Other rumors also indicate it will have 3GB or 4GB of RAM and an 8-megapixel front camera, along with 4K upscaling software and a seemingly impossible 4500mAh battery.
Ultimately we need to wait until next week to see if the phone will be officially unveiled or not, but things are definitely looking like a photo finish to be sure! The real question though: is this the phone Made for Bond?
Sony Xperia Z5 press images leak out ahead of IFA announcement
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Sony‘s never been particularly good at keeping secrets, and the latest leak consisting of Sony Xperia Z5 press images just reiterates that. While there’s very little to show in the images themselves, we can see from the content that Sony is trying to show off two key features – waterproofing, which the Xperia line has had as long as anyone cares to remember, and the new camera sensor that will give the Xperia Z5 hybrid autofocus. How well this autofocus actually works is another question entirely, but it’s clear that Sony wants to make it a selling point. Check out all the leaked images below:
In terms of design, we’re probably looking at a device that hasn’t deviated from that of the Xperia Z4 very much, if at all – that seems to be Sony’s style nowadays – so we’ll have to see if they have something up their sleeve that we haven’t heard about yet. We won’t have long to wait as Sony will be holding a press conference at IFA 2015 in Berlin and we’re 99% certain that the Xperia Z5 will be headlining the event.
What do you think about these Sony Xperia Z5 press images?
Source: XperiaBlog
The post Sony Xperia Z5 press images leak out ahead of IFA announcement appeared first on AndroidSPIN.
Could an Xperia “Made for Bond” signal a major Z5 redesign?
There is a new James Bond film coming out this year, and unless you want things spoiled it’s best to exercise caution when uncovering the super spy’s spoiler-filled trailers. Sony however, is quite eager to start the hype train running on a mysterious new product that will apparently appear in the film:
Given that this pair of images do not come directly from Sony, there is ultimately no way to guarantee their authenticity; given the relative simplicity it would be quite easy to fake them. Assuming they are real however, it asks the question of just what is being teased.
The Number 5
The presence of the number “5” would immediately suggest the device will be the Xperia Z5, a product that would make sense given Japan’s semi-annual product refresh cycle. It is all but assured the Z5 will release, though how Sony might rebrand it for the outside world is another story given the existence of the Z3+.
The Z5 would also be the most likely product for the simple reason that James Bond is a big franchise and Sony has always made it a point to have key product placement in the movies with branding prominently visible. It could be used for its intended purpose as a communications device, or perhaps even as a futuristic prototype developed by Q.

“Built for Bond”
In considering what it actually means to be “Built for Bond”, one might think of the most advanced R&D imaginable: the Mach 5 of mobiles. Perhaps most relevant of all however, is a leaked email from last year that openly stated neither Spectre’s Director, Sam Mendes, or Bond himself, Daniel Craig, actually see the Xperia brand as fitting for 007 to use:
BEYOND the $$ factor, there is, as you may know, a CREATIVE factor whereby…[Mendes] and [Craig] don’t like the Sony phone for the film (the thinking, subjectively/objectively is that James Bond only uses the “best,” and in their minds, the Sony phone is not the “best”).”
This admission, along with the alleged $5,000,000 Sony had to pay Daniel Craig to use the phone would certainly suggest they want to get their money’s worth, and in doing that it definitely needs to make a big impact device. Given that the Z4 proved to be little more than what Sony truly branded it as globally, a Z3+, there were certainly a fare share of disappointed fans. Many were expecting it to be a radically redesigned flagship that would truly allow Sony to play with the “big boys” on the mass market radar.
Perhaps lending more credibility to this theory, there are two additional issues to consider:
Earlier this year, pictures of a phone that was believed to be the (then) upcoming Z4 were leaked that showed a slightly modified design. The images, said to have originated from a pitch Sony made for the Bond movie, show a phone, “The Elemental” which looked to have had a metal frame. The power button however, still looked true to the Xperia Z design language.

Additionally, a second leaked picture was revealed along with the aforementioned emails that contained Mendes’ rather unfavorable opinion of the “Sony phone”. This product’s intentions were even less clear; it could have been a prototype mockup, it could have been a working model, it could have been nothing more than just a design render. Still, the look is even more drastically different than “The Elemental” has.

Ultimately the question is just what Sony plans to do with this pair of products, if anything at all. It’s possible they were nothing more than ideas for what became the Z4/Z3+. It’s also possible they were deliberately held off for consideration with Spectre tie-in promotion and release this creating the less inspired Z4 that actually released.
Ironically there is another question asked as well, namely just how receptive the public would be of these phones should they ever materialize. “The Elemental” actually looks rather similar to the current Z-series, and in some ways, the second phone looks almost like a step back in terms of design language; almost too Samsung Galaxy Tab 4-esque with the sliver of chrome (plastic?) that rings around the frame’s perimeter. Do either of them look cool enough for the mainstream customer to use, let alone James Bond himself?
Sony Style
In light of Sony Mobile’s optimistic views of the future and assurance it’s not going anywhere, there could potentially be some big success for the Z5 if it can come packing heat. The Xperia Z4v (pictured below) is actually a good place to start thanks to the souped up internals it has, namely a QHD display – the first ever to be used on a Sony smartphone. The design is another element that many want to see altered, given that the previous four models are relatively unchanged compared to say, the differences between the Samsung Galaxy S5 and S6.
The Xperia Z4v has some extra points of interest going for it, but is ultimately still similar to the past 3 models.
Still, we caution readers not to get too optimistic. Even if Sony were to have made the pictures, there could technically be any letter proceeding the number 5. It could be the E5 for example, or even the M5 to reference the famous motorway from where James Bond calls home. It could also be an all-together product, perhaps an Xperia “X5″, though if said device was going to launch a new series of products it would be best to eliminate a numeral entirely less it be seen as in the same vein as the current existing lines.
Please also keep in mind that this entire piece is ultimately just speculation based on likely or potential possibilities. Considering that Sony actually used an Xperia T-series in Skyfall, there really is no telling just what it might actually be planning.
At the very least we can hope that this potential product will usher in a new era for Sony Mobile, one that finally gives it the very oomph and appeal needed to stabilize its situation and start earning market share in countries other than its own, where it comes in second only to the iPhone.
Sony Xperia Z3+ review
It’s no secret that Sony has a had a tough go of it in the smartphone market, even giving rise to rumors of Sony withdrawing from the smartphone game entirely. A categorical denial of this rumor was followed up by the launch of the company’s latest flagship, the Sony Xperia Z4, in Japan. The device saw its global launch with a change in designation in tow, while otherwise completely identical to the original.
Does Sony manage to step up with their latest flagship offering? We find out, in this Sony Xperia Z3+ review!
Design

At first glance, you’d be hard pressed to find a whole lot different between this device and its predecessor, the Xperia Z3. It is slightly thinner and lighter than the latter, but the difference isn’t discernible easily. This is not necessarily a bad thing, as Sony devices do have some the best designs around, despite the way they tend to feel in the hand.

The phone’s exterior has everything you’d expect to find, with the buttons and ports in the usual places. Most of the buttons offer a nice, solid tactile feedback, apart from the standby button, which has a sense of looseness to it. Of note is the dedicated camera shutter button, which is always a much appreciated addition, and something we surprisingly don’t see enough of. Simply put, it changes the way you use the phone to take pictures, and what’s best, is that a half press can be used to focus, which is brilliant.

Sony’s signature design language and build quality returns with the Xperia Z3+, with its sharp and angular looks with slightly rounded corners and sides. Love it or hate it, this is a style that is very unique to Sony, and feels unlike much else. As far as the construction is concerned, the body contains a metal trim, but the retention of a glass back remains a questionable one. There’s no denying that the device looks great of course, but the use of glass means that there is a higher risk of damaging the device from accidental drops and bumps, further alleviated by the fact the glass makes for a very slippery device. You have to be very careful about the device slipping out of your hand, and even off of some flat surfaces.
Depending on what kind of device size you’re used to, the Xperia Z3+ can feel quite compact, with its angular design and thin profile lending to an awkward handling experience. The device falls within the realm of comfortable one-handed use as far as the size is concerned, but you then do have to be extra careful to avoid it slipping out of your hand. The other slight oddity comes with regards to the SIM card tray. Getting it out involves yanking it out using your fingernails, and if you tend to keep your nails trim, you may have a tough time with it, requiring you to depend on using a pin.
Display

The Sony Xperia Z3+ retains the same display as its predecessor, featuring a 5.2-inch IPS LCD display with a 1080p resolution, resulting in a pixel density of 424 ppi. The panel covers 130% of the sRGB spectrum, according to Sony, courtesy of their Triluminos technology. The display also comes with the X-Reality engine, that analyzes the image and adds contrast, saturation, sharpness, and more. This can help enhance the display viewing experience, but I did find it to get a little heavy handed.
Performance

Under the hood, the Sony Xperia Z3+ packs an octa-core Qualcomm Snapdragon 810 processor, clocked at 2 GHz, and backed by the Adreno 430 GPU and 3 GB of RAM. As far as the performance is concerned, things remain as good as you’d expect from a current generation Android flagship. The device flies through the various elements of the UI, opening, closing, and switching between applications is smooth and snappy, multi-tasking is a breeze, and the device handles gaming incredibly well.
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In my usage, the phone never skipped a bit, but unfortunately, there has been one standout issue as far as performance is concerned, and that is with regards to overheating. The overheating issues with the Snapdragon 810 are well documented, but it is disappointing to see that there isn’t a fix of some sort in place yet. Just browsing the net resulted in the device getting uncomfortably warm, but doing something strenuous results in very high temperatures of close to 70 degrees celsius.
Hardware
The Xperia Z3+ comes with 32 GB of on-board storage, which is further expandable via microSD card by up to 128 GB. The device also comes with the standard suite of connectivity options, including 4G LTE support, but it is recommended to check for compatibility with your network carrier before picking up the phone.

Of course, one of the highlights of the Xperia flagship line is the protection level it affords users with its IP68 rating, which means that apart from being resistant to dust, the device is water resistant, and can be submerged in up to 1 meter of water for as long as 30 minutes, without a negative effect on performance.
Sony is one of the very few manufacturers who also pay attention to audio, which is also featured with the Xperia Z3+, with its support for high-res audio. Basically, this allows for support of high-resolution audio formats that are encoded and sampled at a higher rate. There are various audio enhancers such as Clear Audio+, surround sound effects, and a plugin to help compressed audio sound as good as hi-res audio. However, it is okay to stay away from these, as they do tend to change the sound stage a little too much. Besides the HTC One series, the Sony Xperia Z3+ is one of the best devices I’ve used for audio.
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The Xperia Z3+ packs a large 2,930 mAh battery, but the battery doesn’t impress quite as much. With heavy use, the device struggles to last a full day, and allows for around 3 hours of screen-on time. With lighter use, the battery life can be pushed to a full day, and maybe even further. There are a few battery saving features baked in, but it does cut down on the smartphone experience quite a lot, and is only something you can rely on in an emergency.
Camera

Nowadays, we all tend to end up using our phones as our primary imaging device, and as such, smartphones with a great camera experience are usually the preferred choice for a lot of users. The Sony Xperia Z3+ retains the same camera hardware as previous generations, with its 20.7 MP rear shooter with an Exmor RS sensor. Technical details aside, taking photos with this device is a dream, courtesy of the dedicated camera shutter button with its half press to focus function.

Looking at the images though, the quality isn’t going to blow you out of the water. Photos look good in adequate light, but things fall apart completely in poor lighting conditions, or when you zoom in. However, the color reproduction is accurate, and there doesn’t seem to be too much post-processing going on. Detail is impressive in well-lit shots, and the camera doesn’t continuously hunt for focus.

The camera software is one of the better implementations I’ve used, and is light years ahead when compared to stock Android. There is a manual mode available for both images and videos which includes some, but not a whole lot, of controls for adjustment. There are a few novelty modes available like AR, Sound Photo, Timeshift video, and more, which are fun to use and easily accessible for those who want it. A software-based image stabilization is available, called Steady Shot, which also works really well.
The Xperia Z3+ is capable of recording video in 4K, which is a fantastic feature to have, but unfortunately doesn’t work very often, because of the overheating issues with the device. Recording in 4K recorded at most around 20 seconds before the camera shut down automatically to help the device cool down.
Software

While everything the Sony Xperia Z3+ has to offer can be considered at par with the current crop of flagship smartphones, what makes Sony devices stand out in general is when it comes to the software experience. The best thing about using a phone from Sony is the integration across all of its services, which has been taken to a whole other level following the introduction of the PlayStation integration.
Custom applications like Music, Video, Social Life, and more, are all great, but one that I’m quite fond of is Lifelog. What this essentially does is catalogs and quantifies your day, and if you let it, it will give you data ranging from your calories and step count, to even how much time you’ve spent socializing, watching tv, and more. In typical Sony fashion though, the app doesn’t go as deep as it could, and there’s not a lot of information regarding how everything actually works.

If you have a PlayStation 4, you’ll definitely appreciate the inclusion of Remote Play, which allows you to use your phone to stream games. It works decently over a good Wi-Fi connection, even if playing first person shooters isn’t recommended. Making the experience even better is the ability to pair your DualShock controller with your phone, which is fantastic inclusion that is obviously unmatched by any other device.
All of this is wrapped in Sony’s minimalistic UI on top of Android 5.0.2 Lollipop, which makes for a very smooth and snappy software experience. Some features are available though, such as the gesture based Smart Call, that lets you answer a call by bringing it up to your ear, flip to silence, a theme engine, a customizable app drawer, and a lot more, which can prove to be very useful.
Specifications
| Display | 5.2 inch IPS LCD Full HD, 424 ppi |
| Processor | 2.0 GHz octa-core Qualcomm Snapdragon 810 Adreno 430 GPU |
| Storage | 32GB, expandable via microSD up to 128 GB |
| RAM | 3 GB |
| Networks | Cat 6 (300Mbps DL, 50Mbps UL) |
| Software | Android 5.0.2 Lollipop |
| Camera | 20.7 MP rear camera with LED flash 5.1 MP front-facing camera |
| Battery | 2,930 mAh |
| Dimensions | 146 x 72 x 6.9 mm 144 grams |
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Pricing and final thoughts
The Xperia Z3+ is currently available in various markets around the world, and has recently made its way to the US, available on Amazon for around $710, even though that price does tend to fluctuate.
So there you have it for this in-depth look at the Sony Xperia Z3+! Nowadays, it takes quite a lot to push a high-end smartphone to another level without doing completely different. Unfortunately, Sony may not do as well as the other Android OEMs out there, and that is really a shame, since there are quite a few die-hard fans of Sony devices. Their products are fantastic, but they just don’t seem to appeal to the mass market. That is something they can capitalize on though by catering to the niche market, by focusing on features such as audio, and the IP certification. There are some issues with this device, but it is nothing that cannot be fixed by future software updates, so if you are invested in the Sony ecosystem, then this phone could be great for you.
Verizon will release the Sony Xperia Z4v on August 13th

If you’re going to be late to the party, it’s best to make a grand entrance. Such is true in life, and indeed for smartphones as well. Sony’s latest flagship, the Xperia Z4/Z3+ has already seen release across the globe, with the solid exception being North America. Now granted the device can be had from some established marketplaces, but those looking for an on-contract deal have nowhere to turn. Thankfully, Sony itself has confirmed that Verizon Wireless is set to release the Sony Xperia Z4v in a little over a month. August 13th to be precise.
While the Xperia Z4/Z3+ has received more than its fair share of publicity (most of it not good), the Verizon-variant is quite possibly the feature flagship that Sony could have and should have released around the world. Included is the first – and so-far only – QHD (2560X1440) display on an Xperia smartphone at 5.2 inches, a slightly larger battery than the standard Z4/Z3+ at 3,000mAh, and dual-mode Qi and PMA wireless charging, also absent from the standard model. Aside from those three unique points, the Z4v also includes a Snapdragon 810 SoC, 3GB of RAM, 32GB of on-board memory, a 20.7 megapixel rear/5 megapixel front camera, IP65 and IP68 ratings for water and dust protection, and microSD card support.
Don’t hate me because I’m beautiful: the Verizon Xperia Z4v has a gorgeous QHD display to offer its potential purchasers. Sony fans around the world may look on it with immense envy.
Pricing on the device is still up-in-the-air, but Verizon will likely supply the cash-factor details as we get closer to the launch, as well as the possibility of any tie-in promotions or such that could theoretically be offered.
Given that Sony Mobile’s CEO has recently informed the world that his company has no plans to disappear, the Xperia Z4v looks like an even stronger offering. The question is, however, just how many takers it will get being carrier exclusive. At the very least Sony should have offered a device with similar specs for the global market, though perhaps that’s the plan for the Z5. Any Verizon customers planning to pick this up? Leave us a comment below and let us know!
Sony partners with Twitch to broadcast from Xperia devices

Gaming is a key part of Sony’s broader strategy and the company has been gradually integrating gaming features with its Xperia line-up of smartphones and tablets. The latest development sees Sony partner up with Twitch, a popular video streaming platform focused on gaming.
Sony has developed an app that brings in-device broadcasting to your Android device, allowing you to stream your Android games directly to your Twitch audience. With over 35 million Twitch mobile app installs alone, there are plenty of people watching out there.
However, the app will only be available for Sony’s latest handsets, the Xperia Z3+, Xperia Z4, Xperia Z4v and the Xperia Z4 Tablet. Unfortunately, we don’t know if Sony will be brining the service to other handsets in the future.
“By partnering with an innovator like Sony Mobile … we are able to ensure our community has more avenues to embrace their passion.” – Brooke Van Dusen, Director of Business Development, Twitch
This isn’t actually the first time that Sony has teamed up with a big video partner for live streaming. The same application already works with a Youtube account. Essentially, the app uploads your Xperia screen in real time to either Youtube or Twitch.
In a previous effort to win over gamers, Sony introduced WiFi network streaming to its Xperia flagship line-up, which it calls Remote Play. This allows Playstation 4 owners to stream and play their console games on their Sony Android device over their home WiFi network.
The Live Screen Streaming app is available to download from the Google Play Store for free. If you’re keen to see what Twitch is all about, be sure to check out the official Android Authority channel, hosted by our very own Joe Hindy.
Sony Mobile CEO: “We will never ever sell or exit from the current mobile business.”

For the better part of the current millennium, Sony has been in a perpetual state of financial turmoil. While some core businesses like gaming are safe and secure, fans need only to look at the VAIO brand to feel a twinge of pain. As far as the mobile market goes, the situation has been far less stable, with reports usually indicating a bleak future. Still, there are many around the world who cherish and respect the Sony brand name, and who covet the flagship Xperia Z series for its solid construction and state-of-the-art camera technology. We have weighed in on the situation before, as well as offered various commentaries on the outlook. In a recent interview with Arabian Business, Sony Mobile’s current CEO, Hiroki Totoki, had a chance to sit down and set the story straight.
What was said…
Sony Mobile’s CEO gave a very candid interview recently.
The report is spans quite a number of topics, including details about the background and initial struggles that Totoki faced upon his promotion by Sony CEO Kazuo Hirai. Most importantly however, it contains a very clear answer to the question that endlessly resurfaces in rumors and reports: “Will Sony bow out of the mobile industry?” The answer is essentially, no. More specifically, Totoki explained that, “Smartphones are completely connected to other devices, also connected to people’s lives — deeply. And the opportunity for diversification is huge. We’re heading to the IoT (Internet of Things) era and have to produce a number of new categories of products in this world, otherwise we could lose out on a very important business domain. In that sense we will never ever sell or exit from the current mobile business.”
We’re heading to the IoT (Internet of Things) era and have to produce a number of new categories of products in this world, otherwise we could lose out on a very important business domain. In that sense we will never ever sell or exit from the current mobile business.”
In reading through the interview, the CEO gives a very candid, honest look at just why the world has essentially written off the future of his division. The issue is largely related to the 2014 “write-off of the goodwill of our impairment asset [from] when we bought back [100% of] Ericsson’s share [in 2012].” He notes that “we had to write it down and it made a substantial loss for the company. [but] this was an accounting loss and did not impact our cash flow. Our cash flow is very healthy. But the accounting loss was so huge — that’s why people have speculated like this.” He also cites the sale of the VAIO brand as another cause for concern, adding that it “led people to think that Sony would exit the smartphone business, as well. But the smartphone business is very different from PCs.”
Does the Sony Smartwarch series still have the capacity to compete with the likes of the LG Watch Urbane or Moto 360?
Also mentioned is the smartwatch segment, where Mr. Totoki explains that “those types of devices, and that side of the industry have become huge…Now we try to develop smart devices that are connected to the smartphone. In the future there will be categories of products that will connect to the network, connect machine to machine, connect machine to human, and connect human to human. That sort of connectivity will expand and we will try to develop even more categories in the future. That’s one major focus for this company. It’s a big future strategy.”
Acknowledging the growing ‘insurrection’ among rival OEMs, the CEO explained that “the smartphone device consists of a battery and a screen and chips. These are the main parts of a smartphone, and people can easily make them now. But it is the user experience that is not the same. Even if the device is the same, the user experience is different. And this is a very important point. People are not buying a smartphone because of the device and the way it looks — they are buying it because of the experience.”
…and what wasn’t.
While the cool, collected confidence that Mr. Totoki seems to exude is certainly a welcome sign of optimism, the challenges that the company faces are quite large, to say the least. While Sony has continued to produce quality hardware that provides excellent value-for-money, the sad reality is that most consumers aren’t using its products. Depending on the region, this may be a result of poor availability (i.e. North America) or else aggressive competition (i.e. China and India). With respect to the U.S. market, take for example the following data:
Not only is Sony absent from the Top 5 OEM listing, but in examining HTC’s marketshare at just 3.8% in February 2015, even were Sony to be #6, the percentage would be arguably a trivial one at best. Still, Sony’s main market is not the USA as evident by the lack of availability of the new Xperia Z3+ (and seemingly all other handsets). The company has decided to release it only on Verizon, and a modified, enhanced version of it no less. Other devices, such as the Xperia M, Xperia T, Xperia E (and so on) are nowhere to be seen leaving more price-conscious customers to gobble up offerings by Huawei, Motorola, or LG. Sony is arguably missing some very big potential here, as its brand name recognition would do wonders against mid-to-low end devices of similar offerings by “lesser” manufacturers.
So what about its home, then? As a Japanese company, Sony should seemingly be doing well in its home territory, yet sales data from December of 2014 indicated that wasn’t the case either:
The caveat again, however, is market penetration: Sony sells a relatively few number of devices in its home country, and they are essentially all top-tier products. As Japan has the third largest economy in the world, consumers aren’t so actively motivated to seek out entry-level smartphones and thus carriers in the Land of the Rising Sun don’t offer them. While it is quite common to see the Sony logo on smartphones while walking around Tokyo or riding a commuter train, by-and-large the lion’s share of sales go to Apple.
This of course leaves the markets of Europe, Asia, the Middle East, and Africa, where Sony actively releases many lower-end products that don’t see release in the previous two. India, now considered to be the “new China” as far as market potential goes, has an absolutely stunning number of OEMs competing for a piece of the pie, and as can be seen below, Sony is clearly not one of the major ones:
This is not to say Sony’s future is bleak or insurmountable mind you, rather these charts are simply demonstrating the uphill battle the Japanese OEM faces if it seeks to become a major player in the mobile world. It’s worth pointing out, however, that technically speaking Sony doesn’t need to be in the Top 3 listing to be profitable; there is enough money to be made from selling lower-end hardware to millions upon millions of consumers in China, India, Brazil, Indonesia, and others that it can still do well enough as “just another” OEM. The problem thus, is largely relegated to the pride and prejudice with which consumers view and judge the Sony brand from past experiences.
The ‘taboos’
@roi_rdzdal Hi Roi. The Android 5.0 Lollipop update is only going to be available for the Xperia Z series, we do apologise.
— Sony Xperia (@sonyxperia) March 6, 2015
Another issue not mentioned, but which many Sony fans no doubt feel strongly about, is the seemingly disorganized, disconnected manner in which Sony Mobile operates on a global scale. Since the release of Android Lollipop alone, there has been at least one major PR mishap that spurred outrage among Xperia lovers. When a Tweet appeared (see above) on Sony’s official Xperia stream and informed readers that only the Z series devices would be updated to Android 5.0, commentators were furious to say the least. While this proved to be absolutely false, at the end of the day such a damaging Tweet should never have been posted in the first place.
Then of course, there was the removal of the Xperia Z3 from T-Mobile’s line-up only for it to resurface again without warning, but with a price-cut. The Z3+ however, remains totally absent. It’s difficult to say just what was going on here in truth, as T-Mobile might have mistakenly pulled it (though given the time frame it was unavailable this seems unlikely), Sony might have wanted it removed and had a change of heart, etc. The incident did unfortunately, inadvertently imply that the Uncarrier might have been replacing it with the Z3+ and hence some customers were no doubt disappointed when it was relisted.
Color me bad: the Verizon Xperia Z4v has a gorgeous QHD display to offer its potential purchasers. Those stuck with the “standard” Z3+/Z4 may not be so delighted.
Another questionable PR snafu was this past May when Jonathan Lin, General Manager of Sony Mobile Taiwan, publicly stated the company had no intention of making a QHD smartphone: “At the moment, making the move to 2K technology on 5- to 5.5-inch screens does not seem able to achieve market segmentation, so we have no plans to launch 2K phones [and that it would require] “significant improvements in display quality and digital image processing technology.” While the user benefits of a QHD display may be a topic up for debate, the adamant decision hardly won over any Xperia fans hoping their OEM would make devices on-par with leading competitors. Then, once again, reality proved the admission false as Verizon proceeded to announce the Xperia Z4v which, among several enhancements over the standard Z3+/Z4, includes a QHD display. (We can only guess as to what will pan out with the decision to forgo USB Type-C for the near future.)
Indeed the Z3+/Z4 itself is somewhat of a taboo for Sony, as the company has been on a major PR offensive to explain everything from why it exists period to dealing with the pervasive criticism that the Snapdragon 810 CPU contained inside it causes overheating issues. And then there is the naming issue. The device itself has faced rather sharp criticism from fans and pundits alike due to the perceived shortcomings and questionable nature of its ability to positively affect the company’s bottom line. These stem almost exclusively from its remarkable similarities to the Z3 which came before it. Many fans were expecting something more profound, more unique, and more original, especially amid talk of shifting to a longer release cycle for the Z flagships and the rumors of a truly new flagship device.
On a final note, with respect to the smartwatch market segment, Mr. Totoki was quite eager to mention Sony’s early adoption of the wearable platform, however nothing was said with respect to sales figures. Given that Sony’s offerings are of a decidedly different nature than say, the LG Watch Urbane or even the Moto 360, it remains to be seen just what the next iteration will bring to the table. A lot of developments have happened with Android Wear devices since the launch of the Smartwatch 3, and Sony will need to step up its game if it wants to stand out.
Much to do about something
It’s quite interesting to see what a difference time can make: It seems like only yesterday that Kaz Hirai was waxing poetic about potential alliances in the “highly volatile” mobile business sector and his thoughts on the next three years of business. Said interview prompted more than a few people to start counting down a proverbial “doomsday clock” of sorts until Sony would possibly make such a bold announcement as partnering with another OEM or outright offloading the business unit entirely. And who could forget the talk that started when word spread of the VAIO Corporation’s plans to release a phone and what that might have entailed.
While many of us at Android Authority have shared our thoughts on the decline of Sony Mobile, no one here, or perhaps anywhere for that matter, wants to see Sony fail or falter. The company has produced some of the most iconic, innovative digital devices of the modern age and the world needs it to continue to pave the way forward with new technology and techniques. The recent interview with Sony Mobile’s CEO couldn’t have came at a better time and, while we won’t know for sure what the future holds for the Japanese maker, it’s clear that it has no intention of stepping aside no matter how loud the skeptics are. Here’s to the future.
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