Samsung partners with Oath to pre-load 4 more apps on Verizon Galaxy S9 and S9+ [update]
Update May 3 2018: A previous version of this story was unclear about the fact that this deal only applies to Verizon phones, not all Galaxy S9s. This has been clarified.
The S9/S9+ on Verizon will now come with Yahoo Newsroom, Sports, Finance, and Go90.
Oath, Verizon Wireless’s digital media subsidiary, is partnering with Samsung to pre-load four of the company’s important apps onto all Galaxy S9 and S9+ phones sold on Verizon.
With this deal, Samsung’s Galaxy S9 series on Verizon will now come pre-installed with Yahoo Newsroom, Yahoo Sports, Yahoo Finance, and Go90 (Verizon’s video streaming service) in addition to the previous suite of Verizon apps and customizations. Along with the apps themselves, Oath content will also be presented to users via Bixby Home.
In addition to placing the content of these apps in more users’ hands, this will also allow Oath to get people where it counts: advertisements. According to Reuters:
The agreement will also allow advertisers to place ‘native ads’, or advertisement that blend in with the content where they appear, within Oath’s apps as well as Samsung’s Galaxy app.
Commenting on this, Oath CEO Tim Armstrong said, “This gets ads one step closer to being direct to consumer. You can’t be more direct than being on the mobile phone home screen and app environment.”
Although this is a big win for Oath, I can’t imagine too many consumers will be pleased to see more bloatware on their $750+ phone.
If you own a Galaxy S9/S9+ on Verizon, how do you feel about this partnership?
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