Samsung partners with Oath to pre-load 4 Verizon apps on Galaxy S9 series
The S9/S9+ will now come with Yahoo Newsroom, Sports, Finance, and Go90.
Oath, Verizon Wireless’s digital media subsidiary, is partnering with Samsung to pre-load four of the company’s apps onto all Galaxy S9 and S9+ smartphones.
With this deal, Samsung’s Galaxy S9 series will now come pre-installed with Yahoo Newsroom, Yahoo Sports, Yahoo Finance, and Go90 (Verizon’s video streaming service). Along with the apps themselves, Oath content will also be presented to users via Bixby Home.
In addition to placing the content of these apps in more users’ hands, this will also allow Oath to get people where it counts – advertisements. According to Reuters –
The agreement will also allow advertisers to place ‘native ads’, or advertisement that blend in with the content where they appear, within Oath’s apps as well as Samsung’s Galaxy app.
Commenting on this, Oath CEO Tim Armstrong said, “This gets ads one step closer to being direct to consumer. You can’t be more direct than being on the mobile phone home screen and app environment.”
Although this is a big win for Oath, I can’t imagine too many consumers will be pleased to see more bloatware on their $700+ phone.
If you own a Galaxy S9/S9+, how do you feel about this partnership?
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