Skip to content

May 1, 2018

Facebook is adding AR to Messenger for #brands

by John_A

Facebook is bringing augmented reality to Messenger. Rather than being a feature you can use when talking to friends though, the first application of the tech is for #brands. Facebook puts it like this: “When a person interacts with your business in Messenger, you can prompt them to open the camera, which will be pre-populated with filters and AR effects that are specific to your brand. This feature leverages the nature of messaging to help people get valuable, instant feedback about purchases, customizations, and more, without ever needing to set foot in a store.”

The functionality is in beta for now, but ASUS, Kia, Nike and Sephora have signed on as early partners. As a tech-minded shoe company, Nike’s first implementation will be releasing a new pair of sneakers. Naturally. Sephora is doing a virtual try-on for makeup, Kia has a car customizer and ASUS will offer a virtual unboxing for a phone.

If you were hoping for info about Messenger Lite coming to iOS from this post, we’re sorry to disappoint you with news that the app is getting even more bloated instead.

Advertisements
Read more from News

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

Note: HTML is allowed. Your email address will never be published.

Subscribe to comments

%d bloggers like this: