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April 14, 2018

MoviePass teams with iHeartRadio for three-month limited movie plan

by John_A

MoviePass’ various indiscretions with user privacy hasn’t deterred too many people from subscribing to the service, which just added another 500,000 paying subscribers. The typical $10 per month plan supplies you with one 2D movie per day at any participating theater. Now, MoviePass and iHeartRadio are teaming up to provide a $29.95 three-month plan that limits you to four 2D movies per month but adds a free trial of iHeartRadio’s All Access on-demand streaming package.

While calling this deal a $150 value is strictly true, it’s still a more limited proposition than the standard MoviePass subscription. Getting iHeartRadio on-demand might be your cup of tea, but the lure of inexpensive (or “free”) movies is likely the draw, just like the regular service. You’d think that giving potential new subscribers a taste of the real deal would be a better loss leader than a limited set of monthly movies. If nothing else, MoviePass could bring in new subscribers from the iHeartRadio promotion machine, who then might eventually convert to the full MoviePass experience.

Source: MoviePass

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