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April 11, 2018

Senators urge Zuckerberg to avoid ‘nightmare’ for Facebook users

by John_A

As expected, Facebook co-founder and CEO Mark Zuckerberg was in Capitol Hill today to testify before the Senate Commerce and Judiciary Committees. It is the first of two congressional hearings Zuckerberg is scheduled for this week, with the other taking place tomorrow at 10AM ET in front of the House Energy and Commerce Committee. Senator Thune (R-South Dakota) opened the hearing by saying that tech companies need to do more to protect user data and to prevent harmful conduct on their platforms. “You have an obligation that your [American] dream doesn’t become a nightmare for Facebook users,” he said to Zuckerberg, referencing the company’s recent mishaps, including the Cambridge Analytica (CA) scandal.

Senator Feinstein (D-California), ranking member of the Judiciary Committee, then made mention of Facebook’s lack of transparency after it took over two years to disclose the “breach of trust” from political research firm CA. Zuckerberg began his testimony by reading his prepared statement, which Congress released yesterday, and said that he takes personal responsibility for Facebook’s failure to protect users. Not just from keeping their private data safe, but also fake news, foreign interference in elections, hate speech and other types of digital abuse.

“We didn’t take a broad enough view,” Zuckerberg said. “It was my mistake and I’m sorry. I’m responsible for what happens here.” He went on to say that while it will take “some time” to fix all of these issues, he’s “committed to doing this right.”

After Zuckerberg’s opening statement, senators asked him a wide range of questions about how Facebook operates, including how the it targets users with personalized ads. Senator Nelson (D-Florida) pointed Zuckerberg to what Facebook’s Chief Operating Officer, Sheryl Sandberg, said recently about users having to pay if they don’t want to see ads on the platform. The CEO said that if users don’t want to see targeted ads, there’s an option for them to turn that off, noting that even though people generally don’t like ads, “people really don’t like ads that aren’t relevant.”

Zuckerberg added that is Facebook’s mission to offer a service that’s accessible to everyone, to which Senator Nelson asked how he’s able to to turn that into a sustainable business: “We run ads,” he said. Senator Hatch (R-Utah) said that while there’s nothing wrong with offering a free service in exchange for personal data, Facebook needs to do a better job of being more transparent with user about how what type of information it is collecting and what’s being done with it.

Naturally, the topic of federal regulation came up and Zuckerberg pledged to work with the US Senate on proposed regulations. This came up after he said that Facebook did not report the initial Cambridge Analytica data misuse to the Federal Trade Commission (FTC), which could violate the settlement agreement between the company and government agency from 2011. At the time, the FTC accused Facebook of deceiving consumers by “telling them they could keep their information private and then repeatedly allowing it to be shared and made public.”

Developing…

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