Apple expected to announce red iPhone 8 and iPhone 8 Plus Monday
Apple iPhone fans will be seeing red today, as Apple has announced special edition Product RED models for both the iPhone 8 and the iPhone 8 Plus that will be available to buy on April 13, with prices starting at $699.
Named iPhone 8 Product RED Special Edition and iPhone 8 Plus Product RED Special Edition, both models will have an attractive red back-glass panel with matching red aluminum banding, and a black frontage.
If you’re an iPhone X owner feeling left out by the sudden new additions to other parts of the iPhone range, you don’t have to be. Also announced alongside the new models was a Product RED iPhone X Leather Folio –created with specially tanned and finished European leather for a luxurious look and feel, Apple tells us — and available to keep your iPhone X safe as of April 10.
Founded in 2016 by U2’s Bono and Bobby Shriver from ONE Campaign, Product RED raises money to fight HIV/AIDS in eight African countries by licensing the group’s name to Apple and other companies. The eight countries in which Product RED proceeds are put to work are Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania, and Zambia. Thanks to its long partnership with RED, Apple is the organization’s largest corporate donor, having raised $160 millions since joining forces back in 2006.
“Today’s announcement is further evidence of Apple’s leadership in and commitment to the AIDS fight since the beginning of (RED) in 2006,” said RED’s CEO, Deborah Dugan. “The more than $160 million Apple has donated in the last 11 years today equates to more than 800 million days of lifesaving ARV medication that prevents the transmission of HIV from mothers to their babies.”
The existence of this announcement was leaked not long before being made official, by a memo distributed to Virgin Mobile employees. The memo said Product RED edition iPhone 8 and iPhone 8 Plus stock would be added to the company inventory at the time of the Apple announcement, with a promise of an April 13 launch date. The memo also mentioned that customers would be able to pre-order the phones from Virgin from April 9 — but this has not yet been confirmed.
Last year Apple issued limited edition, ruby red iPhone 7 (RED) and iPhone 7 Plus (RED) smartphones in March as part of the company’s ongoing partnership with the Product RED nonprofit organization. When we checked out the iPhone 7 (RED) and iPhone 7 Plus (RED) units, the only misfire was the standard white bezel on the phone’s front — an element thankfully missing from this year’s black front panel.
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