Skip to content

April 6, 2018

Apple plans to release a radically redesigned Mac Pro in 2019

by John_A

After teasing that a new Mac Pro was in the works back in 2017, Apple convened another reporter roundtable to clear up any misconceptions people might have had about the Mac Pro timeline, and illustrate just what we should expect from the new and improved Mac Pro. First off, it’s not coming in 2018. Speaking with TechCrunch, Apple was quick to point out that the Mac Pro is a 2019 product.

To wait or not to wait

“We know that there’s a lot of customers today that are making purchase decisions on the iMac Pro and whether or not they should wait for the Mac Pro,” said Apple’s Tom Boger, speaking with TechCrunch. “We want to be transparent and communicate openly with our pro community so we want them to know that the Mac Pro is a 2019 product.”

The reason Apple cites for coming clean about the timeline is a simple one, the iMac Pro just came out and its professional customers are no doubt eyeballing the powerful — if expensive — all-in-one as a replacement for aging Mac Pro hardware. This year’s roundtable discussion of the upcoming Mac Pro was all about assuaging fears Apple’s professional customers might have about the product, and about its future.

“We recognize that they want to hear more from us. And so we want to communicate better with them. We want them to understand the importance they have for us,” Apple’s Phil Schiller said. “We want them to understand that we’re investing in new Macs — not only new MacBook Pros and iMacs but Mac Pros for them, we want them to know we are going to work on a display for a modular system.”

Creative control

As the TechCrunch reporting goes on to discuss, the new Mac Pro is built around the needs of its users. Apple reportedly paid close attention to how people actually used the Mac Pro in order to develop the next generation of the high-end computer. In fact, Apple even went as far as hiring a number of creative professionals in order to watch how they interact with Apple hardware.

“Apple decided to go a step further and just begin hiring these creatives directly into Apple. Some of them on a contract basis but many full-time as well. These are award-winning artists and technicians that are brought in to shoot real projects,” TechCrunch reported.

This level of attention to detail is what Mac users expect from Apple and it’s refreshing to see the company devote massive amounts of time and energy toward understanding how its customers use its pro-grade products, in order to tailor them to user demands.

Editors’ Recommendations

  • We finally know when Apple will show off its latest software innovations at WWDC
  • Apple is ‘listening,’ but won’t release a major MacBook Pro upgrade this year
  • Apple may launch three new Macs with Apple hardware inside in 2018
  • Support for external graphics on MacOS finally arrives, but on select devices
  • SteelSeries Arctis Pro gaming headset review


Advertisements
Read more from News

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Note: HTML is allowed. Your email address will never be published.

Subscribe to comments

%d bloggers like this: