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March 13, 2018

Now MoviePass’ CEO says the app never tracked customers

by John_A

A week after MoviePass CEO Mitch Lowe’s comments that “we watch how you drive home” came to light, the exec is walking back those words. In an interview with Variety, Lowe said “I said something completely inaccurate as far as what we are doing…We only locate customers when they use the app.” Now, the way Lowe describes the app matches its privacy policy, and the way its technology is explained in the company’s patent that he referenced during his original statement.

So, all good? Maybe, maybe not. While the service’s iOS app has been updated to remove an “unused” permission to access location all the time, the title of Lowe’s infamous presentation was “Data is the New Oil: How Will MoviePass Monetize It?” Even if it’s not tracking user’s location over an extended period of time yet, that’s certainly a possibility for the future, not to mention what’s possible when you combine that data with information from other clearinghouses. Remember, for many of the companies providing free or low-cost services, data greed is good.

Source: Variety

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