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March 6, 2018

Survey Explores Why iPhone Owners Haven’t Upgraded to iPhone X

by John_A

iPhone users who haven’t upgraded to the iPhone X were recently queried on why they’ve held out on purchasing a new phone, with the majority citing reasons like high price and a lack of compelling features.

A survey conducted by Piper Jaffray analyst Michael Olson and shared by Philip Elmer-DeWitt this morning asked 1,500 people who own an iPhone but didn’t upgrade to the iPhone X to explain their reasoning.

44 percent of respondents said they hadn’t upgraded because their iPhone works fine, suggesting there were no standout features compelling them to purchase a new device, while 31 percent said the iPhone X was too expensive at a starting price of $999.

Eight percent of respondents said the iPhone X’s screen isn’t large enough, while 17 percent had another reason entirely.

Piper Jaffray believes the iPhones coming in 2018 will address most of these issues, with Apple rumored to be planning to introduce three devices. One will be a followup to the iPhone X with a 5.8-inch OLED display, a second will have a larger 6.5-inch OLED display, and a third will feature a 6.1-inch LCD display with a lower price tag.

All upcoming 2018 iPhones are rumored to feature an edge-to-edge display with no bezels and a TrueDepth camera system for Face ID, along with other improvements like a faster A12 processor.

Piper Jaffray believes Apple will sell 233.8M iPhones in fiscal 2019, with the 2018 iPhones set to drive ongoing upgrades well into next year.

Related Roundups: iPhone X, 2018 iPhonesBuyer’s Guide: iPhone X (Buy Now)
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