Skip to content

March 6, 2018

Pizza Hut’s reheated pizza-ordering shoes come with cool new feature … sort of

by John_A

If you were lucky enough to get your cheese-smeared hands on a pair of Pizza Hut’s Pie Tops shoes last year, chances are you’re now well and truly welded to your sofa following endless deliveries of the popular food, each order placed via the fancy footwear’s built-in button.

It’s not clear if there was a clamor among the pizza-loving public for a more advanced design, but the company has gone ahead and launched one anyway. Sounding like a really bad movie sequel, Pie Tops II now features a second button on the other shoe, this one for pausing the TV while you answer the door to collect your piping-hot pizza.

The launch is part of an offbeat ad campaign to coincide with March Madness, with the pause button ensuring you’ll be able to watch the games in their entirety — unless you’re watching a live broadcast. The shoes are real and the new pause button really works, so long as you have a compatible DVR receiver, that is. Yes, we know you can simply press the pause button on your remote as well, but that’s not half as much fun as pressing a button on your shoe, right?

“This year, the Pie Tops II were created to showcase our focus on giving customers the best delivery experience while making sure that tournament fans can feed their pizza craving without missing a moment of the action,” said Zipporah Allen, Pizza Hut’s chief marketing officer, adding, “It’s called March Madness for a reason. We don’t want anyone to miss a play while answering the door to get their pizza.”

Just make sure you hit the right button when the doorbell rings or you’ll be getting another delivery a short while later.

As with the original design, the Pie Tops II shoes use Bluetooth to link the footwear to the Pie Tops app on your smartphone to ensure the order goes through smoothly.

The shoe now comes in two colors: red and “wheat,” though we think a slightly cheesier color would’ve been more fitting. It also has Pizza Hut branding on the side so that everyone knows your pizza outlet of choice. Other unique design features include “extreme marinara splash, cheese grater mesh, branded Pizza Hut lace tags, extra ‘cheese pull’ laces, and branded inner soles.”

If you’re already salivating at the thought of slipping into a pair of Pie Tops, you’re going to have to be very lucky. Pizza Hut is partnering with to sell 50 pairs (price currently unknown) from March 19, and will also give away 50 pairs to social media influencers, with more offered as raffle prizes at the Final Four Fan Fest in San Antonio, Texas at the end of the month.

The company said it’s also planning to add smaller sizes for children, though we’re not sure of the wisdom of having a pizza-ordering button on the shoe of an eight-year-old kid. We trust Pizza Hut will incorporate safeguards.

Editors’ Recommendations

  • Bite into National Pizza Day with these gadgets for making easy at-home pies
  • Boxy Toyota e-Palette concept is designed to transport both people and pizzas
  • Nuro wants to make pizza delivery guys a thing of the past
  • Ford’s self-driving cars are now delivering pizza in Miami
  • Awesome Tech You Can’t Buy Yet: Snooze-proof alarms, ridable backpacks, and more

Read more from News

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Note: HTML is allowed. Your email address will never be published.

Subscribe to comments

%d bloggers like this: