Skip to content

December 5, 2017

Starbucks offers AR tours of its lavish Shanghai coffee shop

by John_A

Starbucks has a long, long tradition of using tech to bring you into its coffee shops, and that will be truer than ever with the latest supersized Reserve Roastery location in Shanghai. The beverage behemoth will use a mobile app to offer guided augmented reality tours of the coffee-making process when the restaurant opens on December 6th. Point your phone at equipment like the roaster or cask and you’ll get an explanation of what happens as beans eventually turn into your venti latte.

The chain is offering virtual badges for participating in the tour, and you’ll get a “unique Roastery filter” to mark your trip. We’re not sure who’s excited to show that they’ve visited a Starbucks (even if it’s a very elaborate one), but it at least means you’ll have a virtual record of your trip.

There’s no mention of whether or not you’ll see this AR experience in other Reserve Roasteries (we’ve asked about future plans), but it’s reasonable to expect that this won’t be available at your corner Starbucks any time soon. This is more about turning your visit into a mini event and encouraging you to linger a while longer. As it is, we could see other restaurants following suit if this catches on.

Source: Starbucks

Advertisements
Read more from News

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Note: HTML is allowed. Your email address will never be published.

Subscribe to comments

%d bloggers like this: