Skip to content

August 9, 2017

Google is about to tell websites they serve annoying ads

by John_A

You might encounter fewer and fewer pop-up ads, thanks to Google’s new initiative. The big G will begin telling websites in the next few weeks if they serve ads that people tend to find annoying. Those websites can then visit their Ad Experience Report for more info and screenshots of the advertisements in question.

We singled out pop-ups, because it’s no secret that they’re universally hated. According to research conducted by the Coalition for Better Ads, they’re usually what drive people to stop visiting a website or to install ad blockers — and ad blockers mean loss in revenue. Mountain View will also notify websites if their mobile versions are too cluttered. The coalition’s research found that mobile versions typically suffer not just from pop-ups, but also from a high density of ads for such a small screen.

Google explained:

“Replacing annoying ads with more acceptable ones will help ensure all content creators, big and small, can continue to sustain their work with online advertising. This is why we support the Coalition’s efforts to develop marketplace guidelines for supporting the Better Ads Standards and will continue working with them on the standards as they evolve.”

If the websites Google warns take action and follow the company’s advice, then you can expect fewer intrusive pop-ups and more subtle in-line advertisements in the future.

Source: Google

Read more from News

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Note: HTML is allowed. Your email address will never be published.

Subscribe to comments

%d bloggers like this: