Skip to content

July 18, 2017

Amazon may take on Blue Apron’s prepared meal-kit service

by John_A

Amazon’s grocery aspirations go beyond offering a drive-through store, AmazonFresh, Pantry and its recent Whole Foods acquisition. Bezos’ shopping juggernaut is looking to get into the boxed meal service a la Blue Apron, according to British publication The Times. Apparently, Amazon has registered a slogan for “We do the prep. You be the chef,” and the service will offer “prepared food kits” that are “ready for assembly as a meal” according to the application.

If anything, it underscores the ways Amazon is trying to branch out from just selling general merchandise. Blue Apron hasn’t had the best run of business lately, but given that this would just be one aspect of Bezos’ offerings versus the entire company’s focus, Amazon can make it work.

Via: Ars Technica

Source: The Times

Read more from News

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Note: HTML is allowed. Your email address will never be published.

Subscribe to comments

%d bloggers like this: