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July 11, 2017

GoPro is testing its 360 VR camera with select broadcasters

by John_A

It may not be out yet, but GoPro’s Fusion 360 VR camera will soon be used to capture UFC fights, news footage, and awards ceremonies. To showcase the device’s 5k resolution capabilities, GoPro is trialling the Fusion with partners such as Fox Sports, the Golden State Warriors, and USA Today.

The complete list of Fusion broadcasters also includes AccuWeather, Digital Domain, Getty Images, Legend 3D, Rapid VR, travel blogger Louis Cole, and RYOT (which is owned by Oath, Engadget’s parent company). GoPro claims it handpicked the first batch of pilot program partners based on their experiences with 360-degree storytelling.

It also probably helps that the likes of Fox Sports and the Golden State Warriors have massive online followings. This would essentially let them test out GoPro’s QuikStories smart editing software, which seems custom-built for distributing short-form video (like sports clips) on Facebook and Twitter. Although, Zuckerberg and co. would probably prefer broadcasters to use their 360 hardware instead.

When we tried out the Fusion last month, we concluded its success hinged on GoPro’s ability to combine the camera’s hardware with its editing apps. The pilot program may not answer that question, at least in regards to the Fusion’s appeal beyond media networks. However, it will give you some cool footage to look at while you wait for the camera to drop.

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