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July 6, 2017

Make Your YouTube Videos Stand Out in Four Easy Steps

by John_A

The world of vlogging is incredibly exciting. More and more people are turning to it, either to share their passions, exchange help and tips, or to use as a career path. If you’ve decided that you want to make it big on YouTube, there’s quite a lot to consider. From promoting yourself as a brand to growing your followers, you’ve got your work cut out for you. However, there’s no point doing anything until you’re confident that you can produce high-quality videos that people will want to share. It’s not just about the videos themselves either. You need to ensure the whole process sparkles: from when a viewer first visits your channel, to when they read the information below your video.

Content

First off, are you actually saying anything worth listening to? This is a hard point to evaluate, but you need to be really honest with yourself. Yes, everyone repeats themselves in the vlogging world, but the trick is to say old things in a new way. You don’t want to just sound like everyone else: it won’t make people want to follow you. Even though you might be super inspired by certain vloggers, don’t fall into the trap of sounding exactly the same. Take the bits you like, and put your own spin on it all. Likewise, it’s a good idea to jot down some notes about what you’re going to speak about both in your current video, and in future ones. That way, if you freeze up while on screen, you’ll have a few prompts to get you going again.

Camera and filming style

Now, once you’ve sorted the content and ensured that everyone wants to watch you, you need to make sure that this is possible. It might sound obvious, but so many people forget the basic things when filming. You need somewhere with the right lighting: lighting that flatters you, hides anything you don’t want to be seen, but it still bright enough to give your audience a good look at what’s going on. You should also decide if you’re going to film your vlog while holding the camera yourself, like on a selfie stick, whether you want someone else to film you, or if you’ll use a webcam on your laptop or PC.

Editing and extras

If you know that your content is great and the filming quality is high, then you need to make sure everything else looks as good. Try using a YouTube banner maker to give your channel a more professional look and feel. You could also try using a few interactive elements in your actual videos, to help bring your viewers into the story more. This might be as simple as using ‘view more like this’ links in the video, to more complex story ideas, like ‘choose your own ending’ features.

Clarity and quality

No one wants to watch a video with poor quality sound and picture. Even if you’ve got the most entertaining subject matter, it won’t matter if your audience can’t see you or hear you. So, you need to make sure that whatever camera you’re using to record your vlog is good, and that you’re sat in a quiet place with as little background noise as possible.

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