With its ‘Beyond’ initiative, Audi wants to be a thought leader in AI
Why it matters to you
As AI advances, both public and private institutions will work to develop the technology in a socially responsible way.
Audi wants to be a big player in artificial intelligence but perhaps not in the way you’d expect.
At the AI for Good Global Summit, a United Nations-hosted congress on the development of AI for humanity’s benefit, Audi CEO Rupert Stadler announced the company’s new Beyond initiative, which aims to bring together a network of experts to explore the social implications of AI in the automotive industry and working world.
“AI will fundamentally change our lives and working world,” Stadler said at a press briefing in Geneva. “It’s up to all of us to make sure AI is used to benefit society.”
For the past two years, Audi has been developing a network of thought leaders, including philosophers, lawyers, psychologists, and computer scientists. A workshop brought together Audi engineers and researchers from institutions like MIT and Oxford.
From this workshop, the company has identified two areas to focus its energy — the social effects of autonomous driving and the future of work.
“[Autonomous driving] will be the biggest transformation in our industry,” Stadler said. With that in mind, policymakers, programmers, ethicists, and car manufacturers will have to collaborate to make sure these machines act in ways that are consistent with our values as persons and as a society.
“People will have to trust,” Stadler said. “Without trust there is no market.”
Stadler himself has engaged with robots and AI to develop his own trust in them, including a car ride with the humanoid Sophia, developed by Hanson Robotics.
He added: “If we don’t bring trust to society, society won’t accept technologies.”
Audi is also actively developing autonomous driving systems, which the company separates into five levels, each offering a different degree of autonomy. Stadler suggested the company’s A8 is equipped with “level three” autonomy and that the company aims to test level five — i.e. fully autonomous — prototypes by 2020. These fully autonomous vehicles would give passengers the luxury to relax, work, or do whatever they wish.
“Time is the most precious good in our future,” Stadler said. “If we’re able to give that back to our customer …we ’re talking about a premium user experience.”
In the factory, Audi hopes to develop an approach to new technologies that help workers perform their tasks more safely and efficiently, rather than building machines that put people out of work. That means smarter factories with humans and machines working in tandem.
“At Audi we think human-machine interfaces should support employees,” he said. Companies like Hyundai are currently entering the field, developing exoskeletons to help factory workers carry heavy weight.
Despite many people’s concern about automation and job loss, Stadler dismissed the issue, suggesting that, as in industrial revolutions of the past, emerging technologies will shift rather than steal jobs.
“We shouldn’t talk about a fear that people will lose their jobs,” he said. “There will be different jobs available.”
Moving forward, it’s not clear how Audi will implement the Beyond Initiative — Stadler emphasized the project’s aim to develop an “attitude” related to AI implementation and tiptoed around questions about Audi’s willingness to share its AI insights — but the company plans to partner with at least two experts to inform the development of its technologies, according to a representative.
With its ‘Beyond’ initiative, Audi wants to be a thought leader in AI
Why it matters to you
As AI advances, both public and private institutions will work to develop the technology in a socially responsible way.
Audi wants to be a big player in artificial intelligence but perhaps not in the way you’d expect.
At the AI for Good Global Summit, a United Nations-hosted congress on the development of AI for humanity’s benefit, Audi CEO Rupert Stadler announced the company’s new Beyond initiative, which aims to bring together a network of experts to explore the social implications of AI in the automotive industry and working world.
“AI will fundamentally change our lives and working world,” Stadler said at a press briefing in Geneva. “It’s up to all of us to make sure AI is used to benefit society.”
For the past two years, Audi has been developing a network of thought leaders, including philosophers, lawyers, psychologists, and computer scientists. A workshop brought together Audi engineers and researchers from institutions like MIT and Oxford.
From this workshop, the company has identified two areas to focus its energy — the social effects of autonomous driving and the future of work.
“[Autonomous driving] will be the biggest transformation in our industry,” Stadler said. With that in mind, policymakers, programmers, ethicists, and car manufacturers will have to collaborate to make sure these machines act in ways that are consistent with our values as persons and as a society.
“People will have to trust,” Stadler said. “Without trust there is no market.”
Stadler himself has engaged with robots and AI to develop his own trust in them, including a car ride with the humanoid Sophia, developed by Hanson Robotics.
He added: “If we don’t bring trust to society, society won’t accept technologies.”
Audi is also actively developing autonomous driving systems, which the company separates into five levels, each offering a different degree of autonomy. Stadler suggested the company’s A8 is equipped with “level three” autonomy and that the company aims to test level five — i.e. fully autonomous — prototypes by 2020. These fully autonomous vehicles would give passengers the luxury to relax, work, or do whatever they wish.
“Time is the most precious good in our future,” Stadler said. “If we’re able to give that back to our customer …we ’re talking about a premium user experience.”
In the factory, Audi hopes to develop an approach to new technologies that help workers perform their tasks more safely and efficiently, rather than building machines that put people out of work. That means smarter factories with humans and machines working in tandem.
“At Audi we think human-machine interfaces should support employees,” he said. Companies like Hyundai are currently entering the field, developing exoskeletons to help factory workers carry heavy weight.
Despite many people’s concern about automation and job loss, Stadler dismissed the issue, suggesting that, as in industrial revolutions of the past, emerging technologies will shift rather than steal jobs.
“We shouldn’t talk about a fear that people will lose their jobs,” he said. “There will be different jobs available.”
Moving forward, it’s not clear how Audi will implement the Beyond Initiative — Stadler emphasized the project’s aim to develop an “attitude” related to AI implementation and tiptoed around questions about Audi’s willingness to share its AI insights — but the company plans to partner with at least two experts to inform the development of its technologies, according to a representative.
Awesome tech you can’t buy yet: Electronic Play-Doh, waterproof backpacks, and more
At any given moment, there are approximately a zillion crowdfunding campaigns on the web. Take a stroll through Kickstarter or Indiegogo and you’ll find no shortage of weird, useless, and downright stupid projects out there — alongside some real gems. In this column, we cut through all the worthless wearables and Oculus Rift ripoffs to round up the week’s most unusual, ambitious, and exciting projects. But don’t grab your wallet just yet. Keep in mind that any crowdfunded project can fail — even the most well-intentioned. Do your homework before cutting a check for the gadget of your dreams.
Bean — an affordable SLA 3D printer
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Back when 3D printing was just beginning to make its way into the mainstream, the only printers available to consumers relied on more or less the same technique to create parts — a process known as filament deposition modeling, or FDM. It’s the type of 3D printing you’ve probably seen before: A printer feeds a strand of plastic filament through a hot nozzle, then carefully deposits the molten goo onto a build plate, layer by layer, to create a 3D object. This is by far the most popular kind of 3D printer — but lately, a technology known as stereolithography has moved in to steal some of the spotlight.
Stereolithography, or SLA, creates objects by flashing a laser up into a pool of photo-reactive resin, which hardens when struck by UV light. Due to the precision of this technique, SLA printers typically create much better parts than FDM printers do. The only problem, however, is that these kinds of printers have been prohibitively expensive for the past few years, so most people haven’t had access to them — but that’s beginning to change. Right now, you can get the Bean for around $300-$400 on Kickstarter — which is pretty amazing.
Read more here
Dough Universe — electronic Play-Doh
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Over the past few years, Kickstarter and Indiegogo have been absolutely inundated with toys designed to teach kids STEM skills. There are tons of them, and they come in just about every shape, size, and style you can imagine. Take a minute to peruse though your favorite crowdfunding site and you’ll find everything from modular robotics kits to conductive lego bricks — but Dough Universe might just be the most creative STEM toy yet. It’s basically play-doh that you can build circuits with.
The kit consists of two main components: a few jugs of multi-colored, conductive, infinitely re-shapable putty; and a set of simple electronic components that allow kids to interact with their doughy creations. There’s a controller (which acts as both a battery pack and speaker), a little wand for interacting with stuff, and a number of optional add-ons like motors and resistors. With this simple setup, kids are free to create whatever they want, and then connect it to the positive and negative terminals of the battery to form a circuit. Then, by touching different parts of the creation with the wand (and thereby altering the path of the current), kids can make sounds, initiate motion, and more.
Read more here
Mixxtape — smart cassette tape
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If vinyl has become too mainstream for your tastes and you’re looking to step up your hip-ness, then this new Kickstarter gizmo will be right up your alley. The Mixxtape, as it’s called, is basically a digital music player that looks –and works– like a cassette tape. That means you can load it with all the albums that you read about on Pitchfork (back before it was cool, of course) and then play them in the vintage Walkman that you snagged at the thrift store — presumably while you roller skate to the nearest mustache wax shop.
All joking aside, it’s actually a pretty sweet idea. Mixxtape functions like any other digital music player — and it can actually do some stuff that your ironic first-generation iPod can’t. Songs, podcasts, and audio books can be transferred onto it from a PC or Mac via USB, and it’s controlled through a small LCD touchscreen on the front. It supports formats like FLAC, MP3, WMA, OOG and WAV, and stores them all on the included 8GB MicroSD card, which can be swapped out if you need more space. The device’s creators claim that the battery will last a generous 12 hours, and recharge in less than one. Pretty sweet, right?
Read more here
Sea to Sky Pack — ultracompact waterproof backpack
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Who says you have to wear a backpack on your back? Certainly not the creators of the Sea to Sky Pack, as their waterproof backpack fits just as well in your back pocket as it does, you know, on your back. It’s the first product to come from a new Portland-based startup appropriately named Pacific Northwest, and it’s meant for outdoor enthusiasts who aren’t afraid of a little weather. Constructed with 100-percent Cordura material, the durable pack is capable of holding 24 liters of whatever you’d like, and keeping those 24 liters completely dry even if the pack itself is submerged in water.
Aside from the fact that it’s waterproof, the Seat to Sky Pack also comes with a number of other features that ought to come in handy for the serious (or not so serious) hiker. For example, there are plenty of roomy and secure side pockets, as well as padded, adjustable, and breathable mesh straps to keep your backpack dry no matter how sweaty you get. The additional sternum strap can help with comfort and balance, too. If you get into troubled waters, there’s a 95-decibel emergency whistle, and the main zipper is also reflective, which helps you stay visible (and thereby safe) at all times. And even with all these features, the Sea to Sky Pack weighs in at just 5.5 ounces, and can be compressed into the included stuff sack to just 4.5 by 3 inches. That’s smaller than a can of soda.
Read more here
Ahead — make any helmet smart
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There’s been a huge number of smart bike helmets on Kickstarter and Indiegogo over the past couple years, and all of them are designed to make a rider’s life easier – and safer – while in the saddle. These helmets often come equipped with lights, GPS navigation, and may even offer music playback through bone-conduction technology. But each of them have one significant problem as well: they require you to purchase a new helmet, even if the one you’re using is perfectly fine.
NYC-based startup Analogue Plus is hoping to change that, and has recently taken to Kickstarter with a gizmo that can turn your existing bike helmet into a smart helmet. The device, called Ahead, comes with a variety of mounts that allow it to securely connect to virtually any helmet. Once in place, it can be paired with your smartphone to activate a variety of different features. For instance, the Ahead’s built-in speaker and dual narrow-angle microphones allow riders to safely take phone calls while on their bikes. Those same microphones reportedly cut down on wind and background noise for clearer voice communication, with callers or personal digital assistants like Siri and Google Now. Pretty sweet, right?
Read more here
Raising an Oreo to Android 8.0 [#acpodcast]
We’ve quickly nearing a new release of Android, and Daniel, Andrew, and Jerry are excited af! Well, maybe not af but definitely a bunch!
Along with a new release of the Android O developer preview, we learned that the new version will be version 8.0 — but the number was not the only new thing! The guys dig deep into the new release.
And along with talking about their reviews of the Sony Xperia XZ Premium and Moto Z2 Play, the guys dig into all the latest juicy rumors of the OnePlus 5, which has an official unveiling date.
Show notes:
- Sony Xperia XZ Premium review
- Revisiting the Moto Z2 Play
- Android O Developer Beta 3 is here!
- Is Android O really a big enough release to justify a whole number jump to 8.0?
- All the latest OnePlus 5 rumors
This episode of the Android Central Podcast is brought to you by Thrifter, the best place to get great deals in your inbox every day!
Podcast MP3 URL: http://traffic.libsyn.com/androidcentral/androidcentral339.mp3
Best Smart Smoke Detector
Update, June 2017: We’ve kept our choices unchanged for now, since the Nest Protect is really the best smart smoke detector around.
- Best overall
- Best for integration
Best overall
Nest Protect
See at Amazon
When it comes to connectivity options, the Nest Protect has most everything covered. That’s an important reason to want or need a smarter smoke detector and gives the Nest Protect a clear advantage and our pick for the best Smart Smoke Detector you can buy.
The bottom line: You need your Smart Smoke Detector to alert you of fire, smoke, and CO2. The Nest Protect is great at its main task and is able to let you know no matter where you might be.
Why the Nest Protect is the best
The Nest Protect ticks all the boxes on our list when looking for a Smart Smoke Detector. It’s small and easy to install and has the three kinds of detection sensors you’re looking for — photoelectric, ionization and CO2. And once it’s been triggered, it has plenty of options to make sure you know when you’re away from home.
The connectivity is what sets it apart. Nest has excellent apps for Android and iOS, the Nest website can tell you what you need to know about any alarm state and an interface with Alexa and Google Home can link in and extend the ways you are alerted.
Of course, it has to be a great smoke detector, too. The Nest Protect is a two-sensor detector with a stand-alone CO detector. It’s designed to catch any fire early so there is less chance of any injuries or property damage and the latest software does a great job at ignoring false positives without missing any real ones.
Best for integration
First Alert Z-Wave 2-in-1
See at Amazon
If you’re looking for something with deep integration in a complete smart home setup, you should consider the First Alert Z-Wave 2-in-1 detector.
It has the same three-sensor setup all of the best models share but instead of using Wi-Fi to connect through its own service and app, the First Alert connects to a Z-Wave hub. This connection can be bridged into any self-built system and most package home automation systems like Nexia Home Intelligence and Samsung SmartThings play nicely with Z-Wave devices. For the more technical buyer, these low-priced battery operated detectors can be part of a great complete home monitoring system
Bottom line: Z-Wave radios are a flexible way to work a detector into a home monitoring and automation system but setting things up can be complicated.
Conclusion
For most of us, a Smart Smoke Detector that’s easy to set up and can “talk” to our phones is what we want when we’re shopping. Of course, it has to do its primary job — warning us early when there is a real problem — very well. The Nest Protect excels at both.
Best overall
Nest Protect
See at Amazon
When it comes to connectivity options, the Nest Protect has most everything covered. That’s an important reason to want or need a smarter smoke detector and gives the Nest Protect a clear advantage and our pick for the best Smart Smoke Detector you can buy.
The bottom line: You need your Smart Smoke Detector to alert you of fire, smoke, and CO. The Nest Protect is great at its main task and is able to let you know no matter where you might be.
Ben Heck’s Logic Gate board game: Adventures in LCD screens
After deciding to use an LCD screen for the Logic Gate board game, Ben gets to work on programming the Pic32mz series microcontroller in MPLab X IDE. Using the programming software and Direct Memory Access (DMA) transfers, Ben learns how to display everything from TrueType Font (ttf) text to images and photos on the screen. After some soldering, Ben gets stuck and has to make a trade-off due to the amount of available RAM on the microcontroller to make sure that as little memory is used as possible. Do you have any experience driving LCD screens? Or do you want to chime in on the Logic Gate board game build? Let the team know over on the element14 Community.
Watch EA’s E3 2017 event in under 13 minutes
The action at E3 2017 has officially started. EA tipped its hand today with an event full of big announcements. If you weren’t able to catch the news on Madden 18, FIFA 18, Battlefront II, A Way Out, Anthem and more earlier today, don’t worry. We’ve distilled the news down to less than 13 minutes so you can catch up with a quickness over the weekend. Be sure to check out our conversation with EA’s Patrick Soderlund on what the company has planned for the rest of the year, too.
Follow all the latest news from E3 2017 here!
Apple Offers Free Redeem Codes for AirPano’s Virtual City Book App
The official Apple Store app is currently offering free redeem codes for AirPano’s City Book app, which lets iOS users explore bird’s-eye view panoramas of 10 famous cities from around the world.
Each high-resolution cityscape consists of multiple connected spherical photo panoramas that users can rotate and zoom 360 degrees via touch or by physically moving their iPhone or iPad in the direction they want to look.
Tapping a circled dot on the skyline transports the user to another area of the city map, which can include views from the air, from the ground, and sometimes from inside famous landmarks, such as St Peter’s Basilica in Rome. Alternatively, users can scroll horizontally through a panel of the various views at the bottom of the screen to skip between locales more quickly.
Cities contained in the book include New York, Paris, Barcelona, Dubai, Amsterdam, Singapore, Rome, Shanghai, Buenos Aires, and Moscow, with a short city guide accompanying each. The locations are best viewed on Retina iPads.
The AirPano team is a group of Russian enthusiasts, specializing in taking high-resolution aerial panoramas from helicopters, airplanes, blimps, hot-air balloons and drones. AirPano’s panoramas are frequently published in leading journals and have earned multiple international photo awards. AirPano’s Travel Book is available as an in-app purchase, with the Wonder Book listed as “coming soon”.
To get the $2.99 app for free, download and open the Apple Store app, scroll down the Discover pane and then tap the Featured App “Exclusively for you”. A link to the App Store should appear with the redeem code already filled in, allowing users to download AirPano City Book at no cost.
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‘Everyone is a curator.’ Beats 1 radio’s Zane Lowe on DJing in the streaming age
Before he was calling Jimmy Iovine boss, world-renowned radio DJ Zane Lowe spent 12 years as BBC Radio 1’s music guru from 7 p.m. to 9 p.m. every Monday through Thursday.
He was playing Adele songs in 2007. He got god proclamations from Kanye West in one of his many interviews. When he said a song was the Hottest Record in the World — a segment in his shows — the temperature was usually right. And yet, as we chatted before his DJ set at the Governors Ball Music Festival in New York City, Lowe said his first two years as Apple Music’s Beats 1 Radio creative director “changed the way I think about everything in terms of media, broadcast, and radio.”
Lowe is constantly moving, even under grey New York City skies dreary enough to slow the most caffeinated mind. During our frenetic interview, he brushed off his knee and fidgeted with the string on his sweatshirt in the middle of his answers. Later on he’ll proceed to rip through dozens of songs in 40 minutes during his first live DJ set in years, eventually cueing up Bill Haley’s Rock Around The Clock to send the crowd of millennials into a frenzy.
And, it would seem, as the chief of Apple’s always-on internet radio station, Lowe can’t stop moving until the music does.
The two year anniversary of Beats 1 Radio is coming up on June 30. How do you see these past two years in the context of your long career in terrestrial radio?
“More than ever now that the artist can reach the audience and the audience can reach the artist directly.”
When I first arrived at Apple I brought a lot of credible experiences I had at Radio 1 BBC, and some of those we applied successfully. A lot of them didn’t fit, because it’s a streaming service and it’s just not the same. That became really evident really quickly, especially when you’re broadcasting on a global platform on a device that is in someone’s hand at all times. You have to move at a different pace and you have to think about the world differently and focus on different things. … We had to realize we weren’t that local heartbeat that you get when you wake up in the morning and you find out what the traffic is saying, or what happened in your city at that time.
It was good, because it made us really realize we’re doing it for the good of music. It was a really distraction-free environment based around supporting artists and driving the best, exciting music to the audience and just adding value to that relationship. That relationship is all that ever mattered, and more than ever now that the artist can reach the audience and the audience can reach the artist directly. So, if you are going to get in between that and be a part of that conversation, you have to add value, and that’s what Beats 1 does.
Beats 1 has a lot of big artists who have their own radio shows. In just two years, those programs have resulted in huge moments from Drake, Travis Scott, DJ Khaled, Frank Ocean and so many others. How did that all come about?
That idea came from just sitting around and talking with a few people who work with me on Beats about how we can build something that feels very directly connected to the artist. I always thought a lot of times artists would come through to my radio shows and it would feel like a job. … Promotion, that’s where the job starts. I always wondered why couldn’t radio feel creative to the artist … Why can’t it be an extension of the creative process? Making an album, doing a music video, designing a set, making a setlist … those are all creative exercises. [We asked] “Can we make promotion creative?” I think that and the fact that we had very little time to build it, we didn’t want to run around the world reaching out to all our favorite radio DJ’s and getting in that whole traffic jam of trying to convince everyone to come over one way or another.
We’ve been overwhelmed by A) how good it’s been and how great the artists are at doing it, and B) how much demand there was to want to do it. That’s what’s been really cool. You’ll see artists and they’ll say … “Can I lead up to the release of my record by doing this?” “Can I take some control of my message?” … probably the most fun part of the job is sitting around and working out what the radio station needs or getting a phone call and email from somebody like, “Hey man, can I ride with you guys for a few months, or for a while and try this out?”
Those radio shows bring back the feeling of music being a communal event. When Drake premiered his album More Life on his show, it felt like everyone was tuned into Beats 1. Which moment of the artists shows had the biggest impact?
It’s hard to say because for me, personally, when I would listen to the Chilly Gonzalez show (Music’s Cool) once a month, I would get this huge thrill. This guy is talking through the similarities between Chopin and Drake and playing it on his piano, adding value to my life. This feels like a podcast with music. … But, then when Drake plays More Life out, you realize the whole world is listening and it’s exciting. Equally, when I hear Mike D come out with echo and delay all over his voice on his Echo Chamber show I’m just so blown away that Mike D is with us and put so much time and love into his show. So, all of them have their own moment and sometimes the impact is surprising.
We just look at everybody who gets involved and wants to make radio with us, and do cool shit with us.
We love it when artists take over their own message and their own music, and own that moment. That’s a big part of why we built it. … Equally, just hearing Beats 1 go out on the playlist hour, and hearing what we’re doing with our Up Next [documentary series], and tying into what the playlist sounds like, then playing a bit of an interview we did with an artist … I’m just sitting there like, “Wow, this doesn’t stop.” The whole idea is this ADD experience. We don’t get into who did better on any level or any numbers, because we don’t look at it that way. We just look at everybody who gets involved and wants to make radio with us, and do cool shit with us. We look at it with respect.
Apple Music has had a lot of exclusive releases, but labels seem to be cutting back on streaming-service exclusives in general. Has that affected Beats 1’s listenership?
It hasn’t at all. Distribution is a choice. Artists can choose to put their music out however they want and there are enough platforms for them to do that. Arcade Fire just put their song out on vinyl at a festival before it went on streaming services. … Our job is to present [the music] in the best way possible. That’s why Beats 1 exists. To basically create excitement and context around records.
In this day of streaming content, music has become this: (rubs index finger and thumb together). It’s not tangible. You can’t really hold it anymore and you don’t know where it goes when you put it out. … What we try to do is say, “Hey, let’s try and bring that conversation, that community, that excitement around the releasing of music.” We need that moment when it is real and tangible to feel exciting, too.
You have an extensive history of discovering and putting the world on notice of new artists. Has the music discovery process changed moving from traditional Radio to an online streaming service like Beats 1?
Really good question. Undoubtedly, at the end of the day. When I first started in radio it felt more controlled and felt like things were being delivered to you: “If you like it, we’d love if you played it.” Now, I’m getting music coming at me left, right, and center. You have to listen a lot more, open your ears a lot more, and you trust the audience completely, which I already did, but a lot of that conversation is being led by you [the listener]. You have ways to distribute and share music with your friends.
Here’s the thing: Everyone talked about going into this curation age. What that means to me is everyone is a curator. It’s not just me, or 10 other people who have been given this responsibility of finding music. Everyone is doing it all the time. You can find a record right now, share that link to your friend, send a picture, take a shot of it at a concert, put it up on your social media. You’re curating your life and the lives of the people you know. You’re constantly curating, all the time.
Rather than try to put ourselves in front of all of that, what we’re saying is we want to build a place where you as a curator can listen and learn something too, so it’s not a singular experience for yourself. You can go to Beats 1 and go, “This speaks my language, as a curator.” … It’s kind of like a club house for that. It’s like a satellite broadcast for everyone who cares enough about music to curate and share it fast. That’s why we move so fast. The way I discover music, it’s like it’s the most exciting and wide open time ever. Ever!
Who is your favorite artist you have discovered since joining Beats 1?
Great question, man. I love 6Lack, I’m so glad we got to kick off the Up Next program with him. It was great to see that really take shape. I love A.CHAL. I’m waiting for that to connect and just fly. I think Jessie Reyez is amazing. I heard she had a great show [at the Governors Ball]. I think where she’s going is super special.
Halsey
A.CHAL
6Lack
Jessie Reyez
I’m just going to straight up say it: Halsey. That first week [of Beats 1] playing New Americana was — a moment. It was a really cool moment. It almost felt like her journey started when our journey started. We talk about this all the time whenever I see her.
You’ve been in the music industry during its transition from physical to digital to streaming. As a huge music lover, are there any features you wish existed or were more popular in the new streaming era?
I’m going to get in trouble for this, but I would like there to be a more obvious and more visible way for credit to be shared. Who wrote what, who produced what, who engineered it, who made the coffee, who contributed to this experience? Making music isn’t just an end result, it’s a process. Everybody that sits in a studio and lovingly works on something deserves to get their credit. By the way, that credit is important for the survival of people who are doing their jobs.
I only know who Jimmy Iovine is because he produced Tom Petty, U2, Patti Smith, Bruce Springsteen, and all of these amazing artists. … Now I know him as my boss. Before that, I knew him as this incredible record producer. I knew that because I would turn the record over and look at the back of it.
I’m not trying to say we need to go backwards, I’m all about going forward. I just think some things should come along for the ride. I think there should be a way to see who wrote and produced what, without it being on a social media post.
Follow Windows Central’s #XboxE3 live blog and find out about Project Scorpio!
Project Scorpio will be named, priced and detailed, and Windows Central has everything you need!
I have an Xbox One in my living room. It’s right next to the NVIDIA Shield and Synology NAS that I use far more often, but it’s there for whenever I want to play a bit of Titanfall 2 or NBA 2K17. Still, I’m excited about what Microsoft is going to talk about at this year’s #XboxE3 event, since Project Scorpio is one of the more interesting things the Redmond-based company has done in some time.
If the rumors are true, it’s going to be very much a powerful Windows 10 PC optimized for the big screen, and could fulfil a number of the original promises that Microsoft talked about back when the Xbox One was announced four years ago. Man, time flies.
For all of the coverage and the boots-on-the-ground hot takes, follow Windows Central’s live blog and subsequent content.
- When is it happening? Sunday, June 11 at 2PM PT / 5PM ET / 10 PM BST / 2:30AM IST.
- What’s it all about: Read WC’s “Everything we expect from Xbox E3 2017: Rumors, Project Scorpio, and a whole heap of 4K games” for the lowdown.
- Where do you watch it?: Here’s everything you need to know!
What are you most excited about at Microsoft’s E3 keynote? Let us know in the comments below!
AIVAnet 