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April 18, 2017

Facebook reveals its camera-centric AR future

by John_A

As it told us last year, Facebook is convinced that folks are going to ply the world with cameras that can enhance your reality. This year at F8 in San Francisco, it has launched the “Camera Effects Platform,” the first developer system for augmented reality. The idea is to let developers build apps that can show you multiple things laid on top of reality: Information, digital objects and enhanced effects, all interacting with real-world objects like your home or face.

Zuckerberg showed a few examples of what apps may look like. In a basic example, there’s a screen-based Facebook Stories app that lets you overlays camera effects on your selfies. Another is called 3D effects, a sort of portable CGI that lets you capture and interact with 3D scenes with high levels of precision, something akin to what Microsoft has done with Hololens. (By the way, Snapchat just launched something called 3D objects, literally today, which might have ticked off the Facebook team.

Click here to catch up on the latest news from F8 2017!

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