Motorola and Amazon will bake Alexa into Moto Mods and phones

You just can’t stop Alexa. According to Amazon and Motorola representatives here at Mobile World Congress, the two companies have teamed up to explore ways to bring Amazon’s voice-controlled assistant onto Motorola hardware. Amazon’s Jon Kirk took the stage to run through a a very short concept video in which a Moto phone was connected to a Harman Kardon-made speaker Mod that doubled as an Amazon Echo.

That’s not all, either: we’re also told that Alexa support will be baked into “most” Motorola devices going forward, and that shift is expected to being later this year. Motorola isn’t first to make this sort of announcement — Huawei did the same back at CES — but it’s pretty clear Alexa is quickly becoming the voice assistant of choice for device makers who would rather avoid the soon-to-be-ubiquitous Google Assistant.

The presentation was light on the really juicy Alexa details, but we wonder if the 5th-generation Moto G Plus — which was also officially unveiled today — will be the first Moto device to get the Amazon treatment. (The Moto G5 isn’t coming to the US and is therefore an unlikely choice.)

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