Skip to content

December 15, 2016

Just Eat devours takeaway rival Hungryhouse for £200 million

by John_A

Just Eat, ravenous for global expansion, has bought rivals Hungryhouse and SkipTheDishes for £266 million. The two acquisitions will help the company to consolidate its position as one of the biggest food delivery startups on the planet. In the UK, Hungryhouse is one of its biggest rivals, with close but not quite equal marketing spend and brand recognition. Buying the brand from Delivery Hero for £200 million will increase Just Eat’s scale and remove any threat it once posed. Likewise, picking up SkipTheDishes will bolster its business in Canada, while removing a potentially dangerous chess piece from an increasingly cluttered board.

Indeed, Just Eat’s competition is rife. Countless startups want to be the service that connects restaurants with would-be takeaway customers. Scale is critical, however, and those who fail to win the public’s favour are often gobbled up by their competition. Just Eat will now be focused on Deliveroo, Uber and Amazon in the UK. All three have made efforts to connect with businesses that typically don’t work with delivery startups. Deliveroo has Pizza Express, Wagamama and Gourmet Burger Kitchen, while Uber Eats has Chilango, Pho and Snog. Just Eat will need similar relationships, or something equally compelling — cheap prices, perhaps — to stay at the top of the food chain. Like adorable delivery robots?

Source: Just Eat

Read more from News

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Note: HTML is allowed. Your email address will never be published.

Subscribe to comments

%d bloggers like this: