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July 11, 2016

Best Amazon Prime Day deals 2016: What is it, when is it and what are the bargains?

by John_A

Amazon Prime Day is the company’s equivalent of a Black Friday in July. It sees the online retailer hold a one-day sale featuring more than 100,000 deals worldwide just for Prime members.

It was created in 2015 to celebrate the Amazon’s 20th anniversary, and the company has decided to make it an annual event, thanks to last year’s successes.

As before, Prime Day deals will only be available to Amazon Prime members, so you’ll need to either be a paid up member, or on the company’s free Amazon Prime 30-day trial (which you can sign up to ahead of or on the day to capitalise on the bargains).

But how do you know when the deals are happening? What’s the best way to find those rock bottom prices without wasting your time, and are there any tips or tricks to get the most of the sale?

When is Amazon Prime Day 2016?

Amazon Prime Day is on 12 July 2016, starting around midnight the night before, in your local time. There will be thousands of deals available for Prime members in the UK, for example, with shopping deals starting just as the clock passes midnight BST, and then continuing throughout the day. Deals will appear as often as every five minutes.

Which countries will have Amazon Prime Day sales?

New and existing Prime members in the UK, US, Spain, Japan, Italy, Germany, France, Canada, Belgium and Austria will find deals across nearly all departments and categories on Amazon’s websites.


How does Amazon Prime Day work?

To participate in Prime Day, users must be signed up to Amazon Prime, the subscription service that gives you unlimited one-day delivery, same day delivery on certain products, as well as the company’s services like Amazon Prime Video, Amazon Music, Amazon’s Kindle lending service, and unlimited photo storage for Prime Photos.

On Amazon Prime Day 2016 there will two types of deals: Lightning Deals and Deals of the Day. The Lightning Deals run for a fixed period of time with a set number available, while Deals of the Day run for the whole day. This year, Amazon has also been offering Countdown Deals in the run up to Amazon Prime Day. There are still plenty of deals to be had on Monday 11 July.

Get an Amazon Prime free trial to get the deals

Amazon Prime costs £79 a year. You can, however, sign up for a free 30-day trial to get the deals. A neat trick is that you are fully entitled to cancel your Amazon Prime subscription after once you’ve got your shopping deal.

  • Amazon Prime free trial: UK
  • Amazon Prime free trial: US

As long as you cancel the trial before the end you won’t be charged the £79 / $99 yearly subscription. Amazon hopes though that once you’ve enjoyed some of the benefits you won’t hit the cancel button.


Amazon’s own Amazon Prime Day deals 2016

This year, Amazon is offering three deals in its Kindle range:

  • The Kindle Fire, Amazon’s entry-level tablet, will be available for £34.99 (£15 off).
  • The company’s smart TV dongle, The Fire TV Stick, will be just £19.99 (£15 off).
  • The Kindle Paperwhite is also available for just £79.99 saving £30 on the usual retail price.

Other deals Amazon has promised on Amazon Prime Day

Amazon has also confirmed that Amazon Prime Day will be delivering a number of deals including a Lenovo Chromebook for less than £100, a Sony PS4 console bundle for less than £250, Xbox One consoles for less than £230, and Uncharted 4: A Thief’s End (PS4) for less than £32.

Then there is up to 40 per cent off TVs from 22-inch to 65-inch, including 4k and smart models, a £130 saving on an Epson projector, and up to 45 per cent off Bang & Olufsen speakers and headphones.

There’s also the promise of more than 30 per cent off selected Microsoft Bands and off a Garmin GPS smart watch with sports apps.

More specific details have been promised to be confirmed at midnight BST in the UK.

Tips and tricks to get the best deals on Amazon Prime Day?

There are a number of tricks and tips to getting the most out of Amazon Prime Day 2016.

Don’t miss a Amazon Prime Day deal

Get the dedicated Amazon shopping app on your mobile and turn on notifications.  Within the notifications settings you can turn on “Watched” and “Waitlisted Deals” so you don’t miss it.

Save even more money on your Amazon Prime Day deal

Get £1 back by opting for No-Rush Delivery if you don’t need your new bargain straight away.

Make a list to get the best deals

Rather than going in with a scattergun approach, make a list before you go onto Amazon and be targeted about the products you want. It might be July, but Amazon Prime Day is a perfect chance to do your Christmas shopping on the cheap.

Ask Alexa for the best shopping deals

Amazon customers who order by voice in the States will have access to exclusive deals during their version of the online retailer’s Prime Day sale. Alexa users will receive a $10 discount on their first Amazon order using Amazon Echo, Echo Dot or Amazon Tap, July 8 through July 12.

Upload a photo to Prime Photos 

Upload a photo to your Prime Photos account before midnight on 12 July, and you’ll automatically be entered into a prize draw for a chance to win £3,500 in Gift Cards.


What’s New for Prime Day 2016?

Amazon revealed it is offering even more deals this year, including offers on its digital services too: “Prime members can shop deals on all devices, across all categories, in all Prime countries,” it said.

Parents should be happy on Amazon Prime Day 2016 with UK Prime members being able to find plenty of toy deals throughout the day.

New this year is an update to the Amazon app that will allow you to track and shop any deal while at home or on-the-go.

There will be better category sorting to help you find the best deals quickly, and there are supposedly twice as many small business sellers around the world that are participating in Prime Day this year.

Prime members will find deals on TV series and popular blockbuster films to rent or purchase and instantly stream on Amazon Video.

Prime members in the UK can participate by playing select Prime Music playlists, each associated with a prize. Just visit for more details and terms and conditions. There will be similar Prime Music Experiences taking place for Amazon customers in the US, Germany, Austria and Japan.

Flickr / Silus Grok

What deals will be apart of the Amazon Prime Day 2016?

We will be adding more deals as we spot them throughout Amazon Prime Day, but you can check out these popular deal pages on Amazon (UK) to see if there is a deal for you already:

  • Best Computer and Accessories deals
  • Best DVD & Blu-ray deals
  • Best Electronics deals
  • Best Kindle and Fire deals
  • Best PC & Video game deals
  • Best Software deals
  • Best Sports Technology deals
  • Best Toys and Games deals
  • Best Watch deals

What Lightning deals are part of Amazon Prime Day 2016?

Lighting deals go as quick as they arrive and will be on throughout the days leading up to Amazon Prime Day, and on the day itself. It’s worth noting that Amazon Prime members also get early access to lightning deals ahead of regular customers. Check out links below for Lightning deals in key areas on the

  • Best Computer and Accessories lightning deals
  • Best DVD & Blu-ray lightning deals
  • Best Electronics lightning deals
  • Best Kindle and Fire lightning deals
  • Best PC & Video game lightning deals
  • Best Software lightning deals
  • Best Sport Technology lightning deals
  • Best Toys and Games lightning deals
  • Best Watch lightning deals

Your help finding Amazon Prime Deals

If you’ve spotted a good Amazon Prime Day 2016 shopping deal that we’ve not listed, then let us know in the comments below. 

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