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July 5, 2016

BlackBerry Classic Discontinued to Pave the Way for ‘State of the Art Devices’

by John_A

BlackBerry has announced that it will no longer manufacture the BlackBerry Classic, meaning that the touchscreen smartphone will no longer be available once remaining stock is depleted through official sales channels.

For many years, Classic (and its BBOS predecessors) has been in our portfolio. It has been an incredible workhorse device for customers, exceeding all expectations. But, the Classic has long surpassed the average lifespan for a smartphone in today’s market. We are ready for this change so we can give our customers something better – entrenched in our legacy in security and pedigree in making the most productive smartphones.

BlackBerry Classic, equipped with a physical QWERTY keyboard, was unveiled in December 2014 with a design similar to the once-popular BlackBerry Bold smartphone series released between May 2008 and November 2011. BlackBerry’s dominance has shrunk considerably since then, however, with iOS and Android smartphones now combining for some 98 percent of worldwide market share.

BlackBerry said it will be updating its smartphone lineup with “state of the art devices,” presumably with an Android focus like the BlackBerry Priv. The company will continue to support BlackBerry 10 with software updates, including version 10.3.3 due next month and a second update to follow next year. The BlackBerry 10-powered BlackBerry Passport and BlackBerry Leap remain available for sale.

Tag: BlackBerry
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