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2
Jun

Utilise the ZeroLemon iMemStick for easy file transfer on all devices, no internet required


The hassle of offline file transfers are a shining example of modern tech’s growing pains, as most current methods require time and relative complication.

A fix has been found in the ZeroLemon 64GB iMemStick, an MFi-certified tool to share your data between all your iOS devices, Macs, and PCs with ease. For a limited time, Pocket-lint readers can get this great tool for just £54.71 ($79.99)

Simplicity is key, and ZeroLemon iMemStick rises to the challenge by simply plugging into your iPhone or iPad Lightning port, acting immediately as a flash drive for copying files. You can then plug it directly into your PC or Mac’s USB port, and immediately access your files, manipulating them however you’d like.

Here’s additional value: the ability to play audio and video files directly from the iMemStick, allowing you to watch downloaded content anytime without taking up space on a device. You’ll also be able to back up your data for a sense of security no matter what unexpected misadventures your iPhone may endure (knock on wood!).

Eliminate the headaches of storage limits on your phone or other devices once and for all. The ZeroLemon 64GB iMemStick is a great way to move data between devices on your own terms, with or without a connection, and save you from those exorbitant storage-upgrade fees.

Skip the cloud and end the storage space hassles once and for all – pick up your own iMemStick today for 60 per cent off from Pocket-lint Deals.

2
Jun

T-Mobile leads the big four in customer satisfaction survey


T-Mobile has outranked the rest of the big four carriers in the latest American Customer Satisfaction Index (ACSI), knocking Verizon off its throne. While prepaid company TracFone Wireless remains at the top of the wireless provider list, it only got a point higher than T-Mo, which has scored 74 out of 100. That’s six percent higher than its result last year, though Sprint has shown the most growth with an eight percent increase. T-Mobile became the third largest (un)carrier in mid-2015 and even gained 2.2 million new customers in the first quarter of this year. It has launched new no-contract options in recent years and expanded the features of its controversial Binge On offering.

AT&T and Verizon didn’t do poorly — the former got 71 percent, up from 70 last year, while Big Red got 71 percent like it did in 2015. However, it was Sprint’s and T-Mo’s scores that brought the average wireless provider satisfaction up by 1.4 percent from last year. When it comes to phone manufacturers, Apple is now at the top of the pile with 81 percent after spending a year tied with Samsung. The Korean company now comes in at a close second (80 percent). They’re followed by Motorola with 77 percent, HTC with 75 and LG and Microsoft, both with 74 percent.

ACSI also tracked cable TV companies and ISPs, as you’ll see in its report. But in all, wireless providers did a lot better than any of them. Despite getting higher scores than last year, for instance, Comcast and Time Warner Cable are still among the companies with the lowest customer satisfaction ratings.

Via: Ars Technica

Source: American Customer Satisfaction Index

2
Jun

Intel’s new consumer head dreams of building JARVIS


Intel is in the midst of its biggest business transition ever. Just a few months ago, the chip giant announced that it would be laying off 11,000 workers and taking a step away from the PC market. Instead, it’ll be focusing on wearables and IoT devices. Coinciding with those announcements was an executive shuffle that put Navin Shenoy, its Mobile Client VP, in charge of its wider Client Computing Group (which covers all consumer devices). At Computex this week, we had a chance to pick Shenoy’s brain about Intel’s path forward.

Taiwan Computex

What do you envision being the next major breakthrough for PC form factor?

We’re working on lots of things that are mind-blowing. To me, we have to figure out how to get to J.A.R.V.I.S. [Iron Man’s trusty AI, not Intel’s vaporware earpiece]. The ability to manipulate things wherever you are, look at things wherever you are, talk to things in a more natural way. That’s the next big breakthrough in computing. And it will be in so many domains, it won’t just be PCs. It’ll be phones, tablets and also new types of things we haven’t conceived of yet.

I’m a fan and believer in the notion of ambient computing… Today you have “destination computing,” where you go and sit down with something like an all-in-one. You have “carry with you” computing, like a notebook. And you have “pocket computing,” your phone. But really, what computing needs to evolve to is ambient computing, where it’s just around you and it just sort of disappears. I don’t know if it’s a form factor or not. I think the form factor becomes less relevant when it’s just sort of around you.

How is Intel getting there?

We’ve spent a lot of time thinking about decompressing the technology problems associated with ambient computing. There are several: there’s low-power, high-performance computing that you need almost always, in whatever device you have. Not everything will happen in the cloud. There will be some form of distributed computing, where some happens in the cloud, some will happen locally, it all just depends on the particular workload being done.

That’s one aspect. [There’s also] far-field microphone arrays, how do you optimize the mic the solution? What are the right algorithms to use? How do you apply those algorithms into either an audio DSP on the platform, or some other technology on the platform itself. How do you combine that with other devices that might sit in the home, like a home gateway? How do you optimize the WiFi connectivity between the gateway and your device? How do you do end-to-end workloads from the cloud and to the end gateway and client device?

There are so many technology problems to be solved. We’re going to do what we usually do, and find the ones that nobody else is solving, or that we’re uniquely positioned to solve. And we’ll partner with the software ecosystem that maybe does other things, like the AI engines and the actual user interface.

I’m wondering how Intel will do that. These are things running on mobile processors… Where along the chain does Intel come in?

Well, they won’t necessarily always run on mobile processors. And today even, they don’t just run on mobile processors. I think you’re going to see far-field in the PC domain, in all in ones, in all sorts of things. Some of them you’ll see today, some you’ll see in the future.

While today there are some examples that use mobile processors, like any other domain, computing is going to be this sort of spectrum. Some things that are extraordinarily form factor constrained may have mobile CPUs. And things less constrained will have higher performance CPUs. And so we’ll participate wherever we can.

With mobile processors, Intel has admitted it missed out. What’s happening with them now?

We’re just really taking a much broader view, and thinking about where the world is going, not necessarily where it’s been or where it is now. And if you kind of think about what we think about today, there’s just a much broader way to think about connected devices. We’re not thinking about a PC only. Or a phone only, or a tablet only. We really are thinking about this broad array of connected things … and figuring out where are the optimal places for us to add value.

So that being said, you will see us participating in phones in some way shape or form. Our modem technology is going to be used on many networks around the world. Even on 4G, we think we have an opportunity with our modem.

We think as we go to 5G, there’s going to be just a completely different way of thinking about the network. From narrowband IoT for things like a parking meter with very low bandwidth and low power, to sub-6GHz kind of things that pump very high data rates over a mobile device, to 28GHz with millimeter wave, to 39GHz to 60GHz. We already have Wi-Gi 60GHz in the market today. We just have a much broader spectrum, and a much broader way of thinking about how we can participate. Some of that will be medium to long-term. And some will be sooner.

An array of devices powered by Intel’s SoFIA chip.

It’s sad to hear about SoFIA (Intel’s now defunct smartphone processor). Now you’re talking about datacenters and AI. But the connection is the key there, how are you going to resolve that missing piece of the puzzle?

The place where we chose to exit is in the low-end of the smartphone market, with SoFIA. Quite honestly we didn’t see an opportunity to offer our customers something they thought was differentiated or different. Or on our side, we didn’t think we could make sufficient money. So we’re optimizing for profitability. But we’re continuing to look for opportunities to do something different.

When you think about the future, is the smartphone really done as a device like that, or will it continue to evolve? Of course it’s going to evolve. There will be converged mobility. If you think about what we did with the 2-in-1… We said we have the PC, we have the tablet, can we converge usage in some rational fashion? The first 2-in-1s weren’t the best, but over two or three years we’ve seen them get better and better. Could we do the same thing with something even smaller? Perhaps we could.

All I’ll say is we’re not done experimenting and looking for opportunities to do something different. But we’re going to be smart about how we do that.

The modem, we think, is going to be crucial. 4G and 5G modems are going to get increasingly complex, and there’s going to be fewer and fewer companies in the world that can do it. You’ve seen companies like Broadcom, Marvell and NVIDIA get out of the modem. We’re to the point now where it’s a very scarce asset, and an increasingly valuable one.

Are you also actively working in the AI space? We’re hearing more about it from your competitors, like Qualcomm.

I’m not sure about all these buzzwords and what people even mean by AI anymore. … Right now, to put it in perspective, machine learning is really only 1 percent of the workload today. But it’s growing really fast and we’re super excited about it. On the training side, and on the actual recognition side, we’re doing quite a bit of work to optimize the data center solutions we have. On the device side, that’s where you get into things like computer vision, cognitive computing. And there’s a number of things that we’re looking at, we haven’t talked a lot about this. I’m sort of in the “talk less, do more” space. But suffice to say, there are a number of really interesting things we can think about doing with various solutions.

You can imagine taking FPGA [Field Programmable Array chips, which can be reprogrammed on the fly], graphics, or CPU core technology and combining them in interesting ways. You can imagine taking things like RealSense and using it to capture the world in a different way, and do some interesting things. Stay tuned, you’ll hear more from us.

You mentioned FPGA, that’s something that could be hugely transformative. Are there any updates in terms of what Intel plans to do with that maybe on the desktop side?

I’m not the expert on FPGA. … Most of the effort on FPGA with Altera [which Intel acquired last year] will be on the data center side, and to some extent IoT. There are some IoT applications that would take a datacenter Xeon and FPGA and will combine them to do interesting things. We’re exploring in my business on the client side whether there are opportunities, but for now most of our energy and emphasis in FPGA are on IoT and datacenter.

The idea of FPGA in a desktop processor is really intriguing, especially with something like Viv coming along, the AI platform which basically writes itself. Is that something you’re thinking about?

There’s new domains that are emerging, like autonomous driving. It will utilize a lot of interesting PC technologies, a lot of interesting datacenter tech, it’ll have all sorts of machine learning. The datacenter might do the learning part. But the training part, taking all the algorithms and teaching the system what all these things are, creating a big database, and then pushing that information out, [happens] on the car itself. And the car will have to recognize “Is that a cat, or a leaf?” and do that in real-time. So there are places where we are looking at [FPGA]. Whether that makes it into a PC or not, maybe someday it would.

Is there anything close to a consumer product using Curie [Intel’s tiny wearable chip] at this point?

It’s one of these things where we want to tap into the maker creativity. We will never be able to conceive, sitting inside of the walls of Intel, what people could do with something like Curie. We have some ideas. We think it’s kind of cool to apply within sports. We think it’s cool to apply to entertainment and music — Lady Gaga integrated Curie in her Grammy performance. We’re experimenting with it. But the whole reason we did the America’s Maker show [a competition where inventors were tasked with using Curie in their projects] to just tap into the imagination of hundreds of thousands of makers out there.

You mentioned a home gateway during the keynote, could you talk more about that?

What we announced was the home gateway system-on-a-chip (SoC), combined with a MU-MIMO WiFi chip. We’re offering both of those in combination in a reference design, which companies like ASUS and Arris can take to market as retail gateways.

So what are those, exactly?

The way to think about a gateway is, on the one hand it brings in whatever access you have to the internet. It might be fiber, it might be DSL, or it even might be a wireless 4G backhaul. We have an SoC that combines any access method, so the service providers love that. They can be agnostic, since their box can support anything. And once that signal comes into the home, the WiFi chip becomes the means by which the content can be reattributed into the home. And we can do interesting tricks where the WiFi we have on the client side on the PC can be optimized to work with the WiFi in the gateway.

The gateway itself, as the OEM configures it, can be more than just a router. It can be a place where things are actually stored. It could be like a NAS [network attached storage], it can be a modem and a gateway. There’s all sorts of combinations being rethought now. This is going to evolve dramatically over the next three or four years.

The central datacenter sitting in Seattle or Virginia or something, will not be sufficient to redistribute content to the consumer as the world moves from full HD to 4K to 8K. Or as the world moves from normal flat content to VR. You will have to sort of take the network and redistribute it out closer to the user. And we believe that gateway can be an interesting access point into the home, where various combinations of compute will be reconfigured.

More compute will move into that device, as well as more storage and networking. Things will start to get queued, where you’ll do progressive downloads of various things based on user profiles. You’ll have various content sort of on demand there locally in your home. All those kinds of things are going to happen over the next several years. Our vision for this thing is pretty expansive and broad if you think about it.

Is this something Intel has done before?

We were in the cable modem area of the home gateway. About a year ago we acquired a company called Lantiq, which brought us a number of other technologies like DSL, 4G and fiber. So now we have all the various means by which you will connect to the internet inside of a single SoC. And we basically leverage Atom for the horsepower, along with those other IPs we’ve acquired from Lantiq.

The 10-core i7 processor is really interesting, will anything trickle down to the 7th generation Core chips, like Turbo Boost Max 3.0?

We’ll see. (Laughs) Turbo Boost Max is really interesting technology. Let’s say you’ve got 10 cores running, let’s find the most favored core that’s running. There’s a distribution curve in our manufacturing profile, so one core may run slightly faster than the others. Historically we would just say, we’ll run all the cores at the frequency of the weakest link. Now we’re able to, on a 10-core processor, say one core is faster than the other nine, and we can dedicate single-threaded workload to that core so you can get faster speeds. It’s a really innovative idea. It tends to be more applicable to higher core count CPUs.

Some of our commenters don’t think it’s that expensive, for what you get.

(Laughs) I love those guys and gals. They’re just amazing.

At our Intel Extreme Masters events, you go to a sports stadium and there are professional gamers there. And there’s 20,000 to 30,000 people there, watching other people play games, they’re fanatics. And then online on Twitch, there’s a million people watching those people watch other people play games. It’s the most mind-blowing thing.

All they want is the best. If we could give them a 20-core processor, they’d buy it. If we could give them something slightly higher, they’d buy it. I love people with insatiable demand for compute.

Richard Lai contributed to this report.

(Navin Shenoy wearing HTC Vive, AP/Chiang Ying-ying)

2
Jun

Amazon gives its Fire HD 10 tablet a classier metal shell


If you’ve been eyeing Amazon’s Fire HD 10 tablet, but aren’t a fan of its plastic shell, you’re in luck. The company now offers a metal version of the tablet, addressing one of the main gripes about the mobile device. The best part? Pricing remains the same as the current Fire HD 10, starting at $230 for the 16GB model (with “special offers”). Alongside the new aluminum design, Amazon is also debuting a 64GB version that will set you back $290.

Aside from the exterior changes, the Fire HD 10 is the same device. There’s still a modest 10.1-inch HD display that touts 1,280 x 800 resolution at 149 ppi. During our time with the slate, we did notice the lack of sharpness in the visuals, so that’s certainly something to consider. Inside, a 1.5GHz quad-core processor and 1GB RAM do the heavy lifting needed to stream that Prime content, with a 5-megapixel rear-facing camera and HD front-facing lens for selfies and video chats.

If 16GB, 32GB or the new 64GB storage options don’t suit your needs, you can expand that memory up to 128GB with a microSD card slot. Amazon also promises up to 8 hours of battery life, so you should be able to get through the better part of a day on a charge. Ready to part with those funds? The new aluminum design is available at Amazon now.

Via: The Verge

Source: Amazon

2
Jun

‘The Division’ is being turned into a movie


Despite its quirks, Ubisoft’s The Division is already a cross-platform success with more than 9.5 million registered players generating hundreds of millions of dollars in revenue. While there’s still considerable buzz around the franchise, the studio is reported to be developing a movie based on the game and may already have one big-name star behind it. Variety reports that Jake Gyllenhaal has signed on to the project, in what will be his second video game adaptation following the box office flop that was Prince of Persia.

Developed by Ubisoft Massive with help from Tom Clancy’s Red Storm Entertainment, The Division is set in a dystopian New York where a deadly strain of smallpox has ripped through the city. Players take on the role of an agent in the Strategic Homeland Division, referred to as The Division, whose task it is to help piece together how the outbreak started and neutralize rival gangs seeking to rule New York.

Given that the game launched with a collection of live-action stories, news of a movie shouldn’t come as much of a surprise. In fact, Ubisoft is on a movie charge as of late, adapting the Michael Fassbender-led Assassin’s Creed for the big screen and Splinter Cell starring Tom Hardy (those Brits get everywhere). According to Variety, Ubisoft is seeking to add another actor to the movie before offering it to studios, suggesting it could be a little while until we see Gyllenhaal officially activated as an agent.

Source: Variety

2
Jun

Look for Donald Trump’s heart in ‘Surgeon Simulator’


Surgeon Simulator is putting the life of the presumptive Republican presidential nominee in your (shaky) hands. With the Inside Donald Trump expansion, you’re tasked with performing a heart transplant on the priapic real-estate mogul turned politician. Players can choose from swapping in a heart of stone or one made of gold, and should your procedure be successful, which heart you chose will show up on a tracker site along with the choices of every other would-be doctor. What’s more, a running total of the cost of the procedures will populate the tracker as well.

A handful of The Donald’s signature items like Trump Vodka and Trump Steaks make an appearance here as well, and there’s even a “small hands” mode (pictured above) that should make Last Week Tonight’s John Oliver giggle. There’s no word if the game was coded using Drumpf’s programming language, though. Oh, right: You can play with Trump’s hair during the operation, and can even give him a makeover while his chest is splayed open. Not that there’s any need to mess with perfection, but the option’s there if you so desire.

The downloadable expansion is free for Surgeon Simulator Anniversary Edition owners, but the team at Bossa Studios have an upgrade plan if you only have the game’s 2013 edition. Through June 11th on Steam, those folks can upgrade to the latest and greatest version for $2 and get the Trump add-on for $0.60 — 80 percent off the normal price. If that still seems too steep, maybe the video below will convince you otherwise.

2
Jun

Get your next movie recommendation from a Facebook bot


Facebook is still working on rolling out its bot platform, with the apps that will eventually comprise it still in its early stages. But there’s one that you can try out right now, complete with a ridiculous name based on one of the memes du jour out there on the internet. It’s called And Chill, and it’s a movie recommendation engine.
Via Facebook Messenger or text you can engage And Chill, where it will ask you to tell it a particular movie you enjoyed and why you liked it. The bot will analyze your reasoning and use the data it receives to recommend films in the same vein as the one you stated a preference for. The science behind it all isn’t so readily shared by the startup itself, but it “uses a few different frameworks to detect patters, attributes, and other factors” to work its magic.

At the time of this post And Chill is under some heavy load, promising it “won’t be long” for a response, but to expect delays. I wasn’t actually able to get a recommendation due to said delays (I waited 20 minutes for a response) but it looks from other user reviews it’s offering some decent suggestions here and there.

It’s definitely a leg up from doing the Netflix shuffle where you flip back and forth through categories aimlessly, but it’ll need some time before it works as flawlessly as we’d want. Still, you’ve got to admit — being hand-delivered a movie suggestion and a trailer to match it is a lot better than trolling IMDb.

If you’re interested in giving And Chill a try, you can access it via Facebook Messenger or by texting 213-297-3673.

Via: TechCrunch

2
Jun

Volkswagen ponders a luxury Uber rival with Porsche cars


Last week, the Volkswagen group dumped $300 million into Gett, a taxi hailing-cum-ride sharing app that’s big outside of the US. Now, the company has revealed that it’s pondering a rival to Uber Black by offering private drivers access to its higher-end vehicles. Details are scarce since it’s a single line reference in a very long press release, but VW says that it’s looking at a “special chauffeur service” that features “premium brands, such as Audi and Porsche.” What that looks like in reality is anyone’s guess, although the idea of getting ferried around in an Audi RS 7 does have some appeal.

The deal with Gett will concentrate on getting Volkswagen cars into the hands of Gett’s drivers with the promise of juicy discounts. For instance, the firm will offer a special package that’ll bundle car insurance and servicing with the purchase price, which can be paid by a would-be operator in installments. It’s a similar deal to the one that Uber offers would-be drivers, letting them buy cars from manufacturers like Volkswagen, Ford and Toyota at a discount. Uber, however, also lets prospective cabbies rent their vehicle on a monthly basis, thanks to a deal with Enterprise. Both of which will likely become more muscular now that Uber has a further $3.5 billion in its back pocket.

The troubling fact for the auto industry is that people will still need cars, but it’s likely that they won’t need as many as they do right now. On-demand services and self-driving vehicles are, after all, intended to shuttle around cities like an ersatz taxi-cum-metro system rather than sitting in parking lots. The concepts of ownership that we currently hold dear (and the profits that car companies get from them) are likely to fade away in the next, say, fifty years time. As such, conglomerates like VW will have to reinvent themselves as both manufacturer and transport company in one.

But these changes are never easy, especially when the biggest car firms have tons of baggage that slows down their progress. Many are still devoting time and resources to producing thousands of new cars with combustion engines that will be on the roads for years to come. Looming in the shadow, however, is the emissions scandal, with the financial and reputational penalties likely to be felt for years to come. Younger, more nimble rivals without legacy businesses, like Tesla, are working on mass-producing electric cars for mass-market prices. When that happens, the amount of time that the establishment has left may start to run out a lot faster than before.

Via: FT

Source: Volkswagen

2
Jun

Why celebrities get away with stealth shilling on Instagram


Kim Kardashian is a social media powerhouse, boasting 72 million followers on Instagram and more than 45 million on Twitter. For celebrities in general, it’s never been easier to reach fans across the world, whether it be with a 140-character tweet or a selfie that breaks the internet. Though public figures mostly use these platforms to give outsiders a peek into their glamorous lives (or simply stay relevant), they’re also using them to make money.

Kardashian is the perfect example. Take her recent tweet advocating for a skin care line, in which she failed to mention that it was an ad. Clicking on the link prompts you to subscribe to her app to learn more about the product. Sponsored posts like these are a new advertising scheme that brands use to push their wares. The problem is, in most cases sponsored posts don’t include proper disclosure, making it difficult for fans to know the difference between a heartfelt message and an advertisement.

Last week, the Federal Trade Commission announced that it will host an event in September called Putting Disclosures to the Test. The idea behind it is to learn what companies are doing to ensure consumers are aware of advertising claims, privacy practices and other information published on the web. According to the agency, the eventual goal is to find the right formula to keep ads from being deceptive, not only on social networks but the internet in general. Under the FTC Act, a federal law passed in 1914, the government is responsible for preventing dishonest methods of competition in the marketplace, including “unfair or deceptive acts or practices in or affecting commerce.”

The Act was created well before the age of the internet, not to mention social media. But its intent hasn’t changed. As it stands, celebrities like Kim Kardashian are openly ignoring the law, taking to platforms like Instagram and Twitter to advertise products or services without letting followers know they were compensated for doing so. There’s no doubt Kardashian is powerful enough to persuade her fans to buy stuff. Remember when the Kimoji app shot to the top of Apple’s App Store, and apparently broke it, hours after its release?

FRANCE-FASHION-COSMETIC

Kim Kardashian posing with a product from her brand of cosmetics.

That influence is magnified by the millions of followers Kardashian has on Instagram and Twitter. So even if she’s only deceiving a small number of them, that could still pay huge dividends to a brand that chose to advertise with her. Even if it’s not an ad, famous people can still drive people’s choices. Victoria’s Secret model Kendall Jenner wore a $350 sweatshirt last year and, within days of being pictured in it, the piece sold out everywhere. Ditto for everything the Duchess of Cambridge has ever worn in public. This is why brands are so thirsty for celebrity endorsements: Whatever they touch turns to gold.

“If there is a connection between an advertiser and an endorser, then that connection or that relationship should be disclosed,” says Mary Engle, head of the FTC’s Ad Practices Division, noting that there are a few exceptions to this rule. In traditional media, such as television or newspapers, the FTC expects consumers to recognize that a celebrity is being paid for appearing in a commercial or printed advertisement. As a result, Engle says those type of ads don’t need a disclosure, like they would on a social media post.

Here’s an example of Kardashian posting an ad on Twitter, without any sort of disclosure. And this is just one of many.

#PRODUCTPORN DR. RAJ KANODIA’S SKINCARE LINE https://t.co/wCY7fe8jcW pic.twitter.com/jOdtTnsnTw

— Kim Kardashian West (@KimKardashian) May 21, 2016

The FTC has clear guidelines for cases like this. It suggests individuals who were paid to endorse a product on social media include #Ad or words like “Sponsored,” “Promotion” and “Paid ad.” It’s rare that celebrities follow these rules, however. There’s a slight chance that Kardashian isn’t personally aware of the FTC Act and how it applies to advertising goods on social media, but surely her legal team knows that she’d be subject to fines if the FTC filed a case against her. You could also argue that the companies paying celebrities are responsible for making sure they follow the FTC’s advertising guidelines.

It’s not just celebrities either: Some of the biggest fashion and lifestyle bloggers are doing the same thing on Instagram, Twitter and Snapchat. Earlier this year, the department store Lord & Taylor settled charges with the FTC after it was found to have deceived consumers by paying 50 “influencers” to advertise a clothing collection on Instagram without disclosing that these posts were paid promotions. Although the Lord & Taylor case was a win for the FTC, the brand was the only party held liable — not the bloggers who played a major role in it. That said, often these individuals take advantage of a loophole by calling themselves brand ambassadors, rather than offering straightforward disclaimers.

@KimKardashian how do we know what’s a good product and what’s not if you endorse everything?

— Mama Dollaz akaJewel (@mamajeweldollaz) May 21, 2016

To this day, despite clear violations from many celebrities, the commission has yet to reprimand any of them. And although companies such as Lord & Taylor should definitely face penalties for failing to properly inform its influencers on how to follow the FTC’s Endorsement Guidelines, celebrities and bloggers alike could use some discipline as well.

We’ve reached the point where Scott Disick, whose children are part of the Kardashian family, recently published a picture on Instagram with the instructions for a sponsored post as the status. Seriously, he (or whoever handles his account) copied and pasted the info from the advertiser and called it a day. He eventually realized this was ill advised and deleted the post, but the internet never forgets. In fairness, he did include #Ad in the replacement post, but that wasn’t there in the original version.

In which Scott Disick copied and pasted the email from the skinny tea marketing team onto his Instagram caption pic.twitter.com/ocVdxi4jaZ

— frank (@frankiegreek) May 19, 2016

“I understand the FTC likely feels the companies are the big fish in these situations,” says Julie Zerbo, editor-in-chief of The Fashion Law, a site that covers fashion law and the business of fashion, “but that is plainly inaccurate.” She says the problem is that the bloggers involved aren’t “small-time,” but rather sophisticated entities that make “hundreds of thousands, if not millions, of dollars” through advertising campaigns on social media.

Zerbo believes it’s only a matter of time before the FTC starts cracking down on these people, not just the companies paying them. “[The FTC] needs to make an example of one big blogger or celebrity to set a precedent,” she added. “As of now, all influencers believe they are immune.”

The bigger issue are celebrities with millions of followers. But while the FTC hasn’t filed any legal cases against the likes of Kardashian and Disick, the agency agrees that they should be held accountable. “Both the individuals and the advertisers are separately responsible,” Engle says when asked about which party should be blamed for misleading consumers. Still, it’s unclear why the FTC hasn’t gone after any celebrities or influencers. As it stands, Engle explains, “the primary target of our investigations would be the advertiser or the company who is promoting its product.”

@KimKardashian wonder how much you got paid for this

— Just Tom (@JustTom) May 18, 2016

However, Engle tells Engadget that advertisers have a major responsibility to inform celebrities and bloggers (and anyone else they’re paying to push a product) that appropriate disclosures need to be made. “The FTC has taken the position that advertising should be identifiable as advertising,” she adds, “so that consumers know when they’re hearing a marketing pitch versus an organic or independent viewpoint.”

It’s obvious that the FTC has consumers’ best interests at heart, but it needs to do more for the cause. Because until Kim Kardashian starts labeling sponsored posts on Instagram or Twitter as such, her fans might assume that she genuinely likes whatever product she’s hyping. Maybe she really does love that dental product she’s obsessed with, but how could we be sure it isn’t an ad if she’s never set a precedent for adding disclaimers to her posts? You’ll just have to trust it’s an honest feeling.

2
Jun

Facepalm, selfie and shrug emoji are on the way


The annual additions to Unicode emoji library have been approved, which means 72 new tiny pictures are headed to your phone. When version 9.0 is released in June, selfie, shrug, facepalm, bacon, cucumber, avocado and dozens more new emoji will make the cut. Just in time for the Rio Olympics this summer, a smattering of event-related options and medals will also join the thousands of images that already exist. Even though the new additions will be included in Unicode this month, you’ll still have to wait until companies include them in their mobile software. The good news is new versions of Android and iOS are both due this fall.

Via: The Telegraph

Source: Unicode