OnePlus says it’s considering hiking the price of OnePlus 3 due to Brexit

You can now be angry at those who voted to “leave” the European Union (EU) for yet another reason: a more expensive OnePlus 3.

The OnePlus 3 smartphone currently costs £309 in the UK, making it one of the most affordable, premium smartphones on the market, but that might soon change, as OnePlus has just warned customers about a potential price hike. In a notice sent to the media and posted to the company’s forums, OnePlus said it might have to increase pricing due to a recent drop in value of the British pound.

As you’re probably aware, the UK held a vote recently to either leave or remain in the EU. The “leave” side ended up winning, causing the GBP to drop to $1.33, it’s lowest level against the US dollar in 31 years. Although the Pound has done slightly better since then, OnePlus apparently felt it had to acknowledge Brexit and the subsequent downward trend of the GBP, as well as admit that its pricing in the UK will likely change as a result.

“Our margins have always been thin, and our expenses are mainly in USD. This being the case, sudden drops such as the one that the Pound has recently experienced could have a direct impact on our prices,” OnePlus explained. “We’re telling you this now because we don’t want you to be blindsided. If you’re thinking of buying, we recommend doing so sooner rather than later.”

After reading that last part of OnePlus’ statement, we wondered if the company was taking advantage of the situation in order to instantly boost sales. That said, OnePlus claimed it won’t take the decision to change pricing lightly: “We have only had to increase prices once before, when the Euro hit a nine-year low against the dollar at the beginning of 2015, and we did so reluctantly,” it said.

OnePlus emphasised that it can’t sell at a loss, as that obviously means OnePlus won’t have a future. As noted by AndroidPolice, OnePlus currently earns around $40 less from a OnePlus 3 sold than it did a week ago. So, it makes sense that the company is considering a price hike, but it also means you might now feel pressured to make that OnePlus phone purchase you’ve been mulling for awhile.