Hasselblad X1D leaks as world’s first medium format mirrorless camera

Swedish cameramaker Hasselblad is officially announcing the “world’s first medium format mirrorless camera” tomorrow, but photos of that camera have apparently leaked out a day early.

The camera will be called the Hasselblad X1D, and according to PetaPixel, which obtained the leaked photos, it will have a flat design somewhere between retro and futuristic. As you can see from the images, the camera will have a big sensor in the body cavity, while the back of the camera has a LCD screen and loads of buttons. We even get a glimpse of the clean digital interface on the screen.

You’ll also see in the photos a dial on the front and back of the grip and a built-in viewfinder. The leak also included details on the lenses that would be offered at launch: two prime lenses in 45mm and 90mm lengths, with apertures of f/3.5 and f/3.2, respectively. Keep in mind previous rumours did indicate the camera would be mirrorless and come with a built-in viewfinder and 50-megapixel sensor. 

Also, until now, it was unclear how much the Hasselblad X1D would cost, but now we know it’ll supposedly cost $8,995. Hasselblad will announce the X1D on 22 June. The event’s livstream will kick off at 2 pm (Swedish time). You can watch the broadcast from here.