Church’s wants to soundtrack your chicken dinner
When you think of eating fried chicken, you probably consider tasty side dishes, a cold beverage and lots of napkins. One chicken chain, Church’s, wants you to also have music as part of the dining habit. The fast-food establishment teamed up with PlayNetwork on a “branded music experience” in order to “foster community among guests.”
The tunes are piped into Church’s mobile app, so you don’t have to be in one of the restaurant’s locations in order to listen. The company says that music is core to its brand, so the move is a natural progression. It also hopes to add multiple channels or stations in the future to showcase the diversity in the communities where it’s doing business.
Source: PlayNetwork (Business Wire)
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