Move over Tesco, Amazon starts to deliver groceries daily in UK

Amazon has launched Amazon Fresh, its online groceries shopping service, in London.

Fresh food and supplies can be ordered in 69 central and east London postcodes, with Amazon Prime members able to get their weekly shop from the retailer.

There are over 130,000 products on offer, so the service is thought to rival the big, high street supermarkets directly.

Amazon has partnered with supermarket chain Morrisons, plus food and drink producers including Coca-Cola, Kellogg’s, Danone and Warburtons for the vast majority of the items on offer. It has also announced that it will offering local produces from independent shops and markets, including some small businesses in Borough Market.

Prices, says Amazon, will be set to match the big supermarkets in the UK.

Amazon

There is an additional fee of £6.99 a month for Amazon Fresh, on top of the existing Amazon Prime subscription at £79 a year. However, this includes unlimited Amazon Fresh deliveries seven days a week for orders over £40.

READ: Can I get Amazon Prime Now one-hour deliveries in my area?

One-hour delivery slots are available from 7am to 11pm every day of the week, including Sundays. Same-day delivery is also possible if an order is placed by 1pm. Same-day orders will be delivered after 5pm.

Amazon Fresh runs parallel to Amazon Pantry, which is a nationwide service. At present, only London is covered by the new service,

You can find out more and order your first shop at amazon.co.uk/fresh.