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April 13, 2016

Sprint CEO casually hears from a loyal customer: T-Mobile is ‘Ghetto’

by John_A

Sprint CEO Marcelo Claure this afternoon tweeted from his “Listening Tour” — which in all likelihood will come to a sudden stop — asking what we presume are “normal people” weighing in on the competition.

And like most normal people who engage in normal conversations every day, things were said in private that never should have been made public. Certainly not as promotional material, anyway.

“I’m gonna tell you a carrier name, and I want you to basically tell me what comes to your mind. T-Mobile. When I say “T-Mobile” to you … just a couple of words.”

“Oh, my God. The first couple of words that came into my head was … ‘ghetto,’ ” the unnamed woman tells Claure.

The anonymous woman continues: “That sounds, like, terrible.”

Yes. Yes it does.

The actual tweet contained a video that was far less tone-deaf.

She’s speaking from experience: Listen to what this former #TMobile customer has to say. Time to #SwitchToSprint https://t.co/g1IkVRfDnA

— MarceloClaure (@marceloclaure) April 12, 2016

Less terrible answers given? “Like the lame little sister,” “Really terrible customer service” and “Doesn’t work.”

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