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February 9, 2016

Apple’s Siri topples Google Now in latest popularity study

by John_A


A new study has revealed that less than one third of Android phone owners make use of Google Now’s voice recognition software.

The findings, reported by consumer technology research firm Parks Associates, show that Apple’s Siri voice recognition tech is more popular amongst users than Android’s equivalent.

Titled ‘360 View: Mobility and the App Economy’, the study says more than half of iPhone owners use Siri. On top of that, it claims smartphone penetration has reached 86% of U.S. broadband households.

Apparently, just under half (48%) of smartphone owners between 18 and 24 currently use voice recognition tech. When it comes to Siri specifically, usage by iPhone owners is said to have risen from 40% to 52% between 2013 and 2015.


Harry Wang, Parks Associates’ Director of Health & Mobile Product Research, said:

“Users, particularly younger consumers and iOS users, [are] exploring more intelligent features and interfaces, including voice control. The growing consumer interest in voice control features is driving this technology into new Internet of Things (IoT) areas.”

This latest study may cause some concern for the folk over at Google, who will be hoping improvements can be made to Google Now to make the service more widely used.

Google Now is a top tool with a whole host of features for Android users to play around with, so the findings of this latest study are rather surprising.

What do you make of the study’s results? Let us know in the comments section below.

Come comment on this article: Apple’s Siri topples Google Now in latest popularity study

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