Smartphone sales crossed a record 1.4 billion in 2015
by John_A
If the latest figures are anything to go by, smartphone industry is witnessing a slow growth rate as the overall shipment increased only by 12 percent in 2015. While overall global shipments surpassed 1.4 billion devices during the last year, the growth percentage the fourth quarter grew only six percent in comparison to the year before.
According to International Data Corporation (IDC), the slow growth can be attributed to the fact that most people in major mobile markets already own smartphones so the bubbling phase that we saw over the last few years cannot be matched.
Among OEMs, Samsung continues to take lead by having shipped 81.3 million units globally in the Q4, which is nine percent up from the same period in 2014. However, Apple has felt the pinch of the slow growth as it only managed to shipped 74.8 million devices in the fourth quarter in comparison to 74.5 million iPhones it sold in 2014. The research company advised that Apple should look to emerging markets such as India to ensure a steady growth.
On the third spot is Huawei, which only saw two percent growth from 2014 by selling 32.4 million handsets. Lenovo that acquired Motorola last year has seen a 24 percent year-on-year growth by shipping 74.0 million smartphones in 2015 in comparison to 59.4 percent. In the Q4, it shipped 20.2 million units while which is six percent up from the same period last year. On the fifth place remained Xiaomi that sold 18.2 million phones compared to 16.5 million units the year before. Check the table below to know more about the survey conducted by IDC.
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