Uber’s surge pricing doesn’t translate to more drivers
Uber’s surge pricing is ostensibly meant to put more drivers on the road and get you a timely trip during busy hours. But does it really? Not if you ask researchers at Northeastern University. They’ve conducted a study showing that surges don’t necessarily lead to more drivers. After a month of hailing cars from points in Manhattan and San Francisco, they found that the number of rides sometimes went down — drivers stayed away knowing that they’d likely get fewer customers at those higher rates.
Source: ProPublica
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