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October 29, 2015

Samsung’s price cuts for high-end phones worked, but hurt profits

by John_A

First, the good news for Samsung: it made more money in the third quarter (as it predicted) than it did in the same period last year. In 2015 it racked up $6.46 billion in operating profit for Q3, which is far better than 2014’s $3.8 billion haul, but still not back to 2013’s peak of $9.6 billion. It made around $3.8 billion in Q3 last year, and this year it’s back up to $6.46 billion. In its detailed release today (PDF), Samsung confirmed brisk sales of new flagships like the Galaxy Note 5 and Galaxy 6 Edge+ but price reductions on the new S6 models and more sales of midrange phones.

Source: Samsung Q3 2015 Earnings (PDF), (2)

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