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October 23, 2015

Google continues to grow thanks to strong mobile and YouTube ads

by John_A

Inside The Google I/O Developers Conference

Google is now Alphabet, but the company has one more quarter of results to report under its old business structure. As usual, Google’s advertising business made up the lion’s share of the company’s revenue, totaling 89.9 percent of the money Google pulled in. And this was another quarter in which the company’s strong mobile advertising and YouTube advertising units led the way — Google’s recently-apopinted CEO Sundar Pichai continually referred to the strength and potential of mobile throughout his remarks on today’s investor call, saying “internally all of our objectives are focused on mobile.” He also said that mobile search now outstrips desktop — more than 50 percent of Google searches come from mobile phones.

Source: Google

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