Sony is building a new smartphone factory in Thailand

It’s no secret that Sony‘s smartphone business is facing some trying times. The Japanese manufacturer has publicly floated the idea of leaving the mobile industry if its fortunes don’t make a turn for the better in 2016 – which makes it all the more interesting to report that Sony is building a new smartphone factory in Thailand, its first dedicated mobile manufacturing plant in 20 years. The factory is expected to be ready to start churning out several million smartphones a year by the start of the 2016 financial year – and the bill footed for the factory is expected to reach several billion yen.

The fact that Sony is building a new mobile factory and appears to only do so rarely suggests that they are planning to be in the mobile game for quite a bit longer, which does send a bit of a mixed message based on CEO Kazuo Hirai’s comments earlier this month. Still, perhaps a failure to each profitability in 2016 might just mean a direction change for Sony’s mobile business rather than an outright exit – only time will tell.

What do you think about Sony building a new mobile factory? Let us know your thoughts in the comments below.

Source: Nikkei via XperiaBlog

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