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October 22, 2015

Nike’s power-laced ‘Back to the Future’ shoes arrive in 2016

by John_A

Unless you’ve been living under a rock for the past few hours, then you know today is Back to the Future Day. In the trilogy’s second film, Michael J. Fox’s character Martin Seamus McFly, better known as Marty, gave us a glimpse of how things would look on October 21st, 2015. And even though the future according to the movie may have not been fully accurate (which is okay), Marty’s power-laced Nike sneakers are indeed a reality. While the sportswear juggernaut did release the Mag in 2011, that version didn’t use the self-lacing technology we saw in Back to the Future Part II. But don’t worry, the actual Marty McFly shoes are coming in spring 2016, Nike has confirmed. Tinker Hatfield, Nike’s VP of creative concepts and the man who designed the Mags, also sent a letter to Fox saying, “Although the project started as science fiction, we’re now proud to turn that fiction into fact.”

“The first pair of self-lacing Nike Mag shoes is in New York City,” a Nike representative said to Engadget early Wednesday. As for where exactly the limited edition sneakers are, well, interestingly enough, Fox is scheduled to be a guest on Jimmy Kimmel Live tonight. Yes, this means the 2015 Nike Mag is likely going to make its debut on the show — and it looks like Fox is already wearing the pair. Naturally, there’s no word on pricing, but in similar fashion to the originals, they will be sold at auction to benefit the The Michael J. Fox Foundation for Parkinson’s research.

What’s more, Nike says this “power laces” tech is only in its infancy, calling what these Mags feature a first iteration. “Nike continues to test this technology across multiple sports, incorporating feedback into future game-changing footwear with unprecedented performance features that have the potential to impact athletes around the world,” the company added.

Source: Nike

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