Google offering up incentives to entice business customers to switch to Google for Work

Google for Work is one of the search engine’s highest priorities, especially in against Microsoft’s fiercely competitive Office suite. And while Google’s office platform is fantastic on its own, sometimes it can be tricky to get business customers to switch over to a different set of apps because of licensing, contracts, or the cost of deploying new equipment.

To fight that, Google has announced some new incentives to try and sway business customers over to Google’s side of the fence. For customers that are currently locked in an enterprise agreement, Google will foot the bill for the remainder of the agreement if they switch over to Google’s enterprise applications. They’ll also put in for some of the cost of deploying Google for Work to replace the current setup.

Once that agreement runs out, Google says they’ll be offering simple, straightforward agreements with customers, which will reportedly be up to 70% cheaper in some cases. With that kind of offer, it’d be hard to see many businesses passing up the opportunity to at least try out Google’s solution to see if it would be a better fit than what some competitors offer.

source: Google for Work

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