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October 16, 2015

Bell gets fined $1.25 million for leaving reviews on their own app

by John_A

Bell_fine_appscores_101515According to The Competition Bureau, Bell has received a hefty fine of $1.25 million for making workers leave positive ratings on their mobile app ‘MyBell Mobile.”

After leaving high ratings on their own application in the Play Store and Apple App Store, Bell removed the ratings following the incident. The app was then left with just a 2.9 rating. However, this wasn’t enough to pay for their actions. The following statement was issued by The Competition Bureau regarding the scenario.

“I am pleased that Bell Canada demonstrated leadership to fully resolve the Competition Bureau’s concerns in this matter. Bell’s senior management acted quickly to remove the reviews of the apps that had been posted by its employees and has taken steps to prevent it from happening again,” said John Pecman, Canada’s Commissioner of Competition, in a statement issued to MobileSyrup. “I commend the shared compliance approach taken by Bell to resolve this matter, which will benefit both consumers and the digital marketplace.”

Bell has been charged $1.25 million for its actions which go against rules. In addition, the program has been subjected to termination. Bell has agreed to the terms and has decided to move on.

Source: Competition Bureau
Via: Mobile Syrup

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