Samsung smartphone shipments might experience first ever decline in 2015
According to a new report from TrendForce, 2015 could be the year of Samsung’s first ever decline in smartphone shipments.
Samsung still sits number one overall among smartphone manufacturers when it comes to shipments. However, a lead like this doesn’t last forever. Samsung’s market share is expected to take a hit in 2015 due to a slight decline in smartphone shipments. While the smartphone growth is still at a record high, other manufacturer’s such as Huawei, Xiaomi and Apple seem to be gaining some steam. TrendForce estimates that Samsung will ship a total of 323.5 million smartphones this year, which would mark a 1% decline from last year. Although not a major concern, it becomes a bigger issue when everyone else is on the rise when you’re on a decline.
Recent reports have indicated an increased desire for mid-range phones at affordable price points. Chinese manufacturers such as Huawei and Xiaomi have used this marketing concept to make a name for themselves. Both have seen marginal increases of up to 40% year-over-year. Each is expected to ship over 100 million handsets this year, which is a record for a Chinese manufacturer. Apple has also seen a 16% increase year-over-year due to its high demand for the larger iPhone 6 and 6 Plus handsets. Additionally, the company’s newly released iPhone 6s series looks to take things even further.
All the details can be seen at the source link down below.
Source: TrendForce
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