GoPro Awards launched to reward user contributed content

One of the key pieces of GoPro’s marketing throughout the years has been user generated content. The variety of ways that people use GoPros to capture action and the world around them serves not only as inspiration for others to be creative, but it helps entice people to invest in the hardware. To help continue this tradition, GoPro has announced the launch of a new program called GoPro Awards that will start paying out monetary awards for compelling content.

GoPro says they are looking for photos, raw video clips and edited video shot with GoPros that “emotionally engages, amazes or excites.” Content can be extreme or it can be mainstream and GoPro encourage consumer to professionals to submit their materials.

To participate in the program, all users have to do is capture moments with a GoPro and submit them to gopro.com/awards. GoPro will pay $500 for selected photos, $1,000 for raw video and $5,000 for edited video. GoPro will sort submissions into a variety of genres and share them with the world. GoPro founder and CEO Nicholas Woodman says,

“GoPro enables a global movement of self-expression that’s resulting in some of the most compelling user-generated content ever created. The positive impact on our brand and business has been immeasurable. Now we’re excited to start rewarding our customers for their content contributions with GoPro Awards.”

You can check out the GoPro video announcing the program below. If you have a GoPro, be sure to get out there and start capturing some content to submit.

Click here to view the embedded video.

source: GoPro (PR)

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