Busbud dives into Instagram data to find most popular spots
Busbud, an online service that helps users book bus tickets, decided to perform some data analysis on Instagram in an effort to help users find the most popular places that generate Instagram photos. By doing this, they hope it might give travelers and tourists some ideas for places to visit when they decide to get out of town.
Busbud looked at data for both the U.S. and Canada to develop lists of the top locations for each U.S. state and Canadian province as well as by type of location. On the latter measure, Busbud found that when people hit the great outdoors in the U.S. via parks, they are apt to post a picture to Instagram to share the fun they are having. Following parks was an unexpected type of destination – wineries & vineyards. Meanwhile, in Canada users are more apt to post pics of points of interest or landmarks followed by historic sites.
In addition to looking at Instagram posts that included location information, Busbud also relied on hashtags to help identify activities and locations. For example, using tags like #beach, #beachlife or #beachday can help fellow Instagram users find great places to visit.
If you check out Busbud’s maps of the top places by state or province, how many can you claim to have visited and did you Instagram any of them?
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