Google to reveal more details about ‘Instant Articles’ solution next week
The dust is still settling from Google’s press event this past Tuesday when they announced their lineup of new devices for the fall, including the Nexus 5X and Nexus 6P along with the second generation Chromecast and new Chromecast Audio. Nevertheless, Google is already getting back in front of the media, this time with plans to hold a press event next Wednesday to reveal “a new open source initiative for the mobile Web.” The initiative is believed to be their new “Instant Articles” platform that first surfaced a few weeks ago.
The new publishing platform from Google is meant to compete against offerings from Facebook, Snapchat and Apple. To differentiate their solution, Google plans to open source the tool and to use cached content rather than hosting the content. Indications are that Twitter has already partnered with Google on the tool and both The New York Times and The Guardian have agreed to provide content. The press event may provide more details about the business arrangements Google will be undertaking to get content in front of smartphone users and hopefully information about a release schedule.
source: Re/code
Come comment on this article: Google to reveal more details about ‘Instant Articles’ solution next week
AIVAnet 