ASUS joins ‘Make in India” initiative with help from Foxconn

As one of the hottest mobile device markets around the world today, India’s government took some steps to capitalize on the interest shown by manufacturers in selling to their citizens. The “Make in India” initiative was created to encourage production of smartphones within the country rather than having them shipped there from other manufacturing plants in other countries. The project appears to be proving successful with several smartphone manufacturers announcing plans to locate production facilities in India. The latest to join the list is ASUS, in partnership with Foxconn, which announced plans to commence production of some of their Zenfone series of devices in India.

According to sources, ASUS will start producing their Zenfone 2 Laser device and the ASUS Zenfone Go smartphone in India. Early indications are that the facility will be capable of producing 150,000 units on a monthly basis. At current levels, this would meet about 80% of demand for ASUS smartphones in India. Peter Chang with ASUS says the manufacturer is hoping to capture 5% of market share in India. Chang added,

“India offers us a huge opportunity as smartphone penetration is just 10%. We are excited to announce our local manufacturing facility that will cater to the growing demands of the market. The Indian government’s focus on ‘Make in India’ has opened a plethora of opportunities for international companies. It is an opportune time to make the announcement as it will enable us to bring our cutting-edge products to consumers who are looking for features and design sensibilities of a high-end smartphone at an economic price.”

To celebrate the announcement, ASUS India released the video below.

Click here to view the embedded video.

source: PhoneRadar

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