Amazon reportedly banning sales of competitors’ streaming devices, including Chromecast

A new report coming by way of Bloomberg indicates that Amazon will banning the sale of its competitors streaming devices on its e-commerce website. If the report ends up being true, consumers will no longer be able to find video streaming devices from Google or Apple.

Bloomberg says:

No new listings for the products will be allowed and posting of existing inventory will be removed Oct. 29, Amazon said [in an email to marketplace sellers]. Amazon’s streaming video service, called Prime Video, doesn’t run easily on rival’s devices.”Over the last three years, Prime Video has become an important part of Prime,” Amazon said in the e-mail. “It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion.”

It makes a lot of sense for Amazon to ban the sale of its competitors’ video streaming devices, however, there’s not telling if it’ll actually boost sales. Streaming on Prime has always been frustrating, largely due to technical difficulties or not having the content consumers want.

Either way, if you want to pick up Google’s HDMI Chromecast dongle, you’ll have to do so from the Google Store or via some other retailer from now on.

source: Bloomberg

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