Samsung refining marketing strategy for Galaxy S6 Edge Plus, Galaxy Note 5

According to new reports coming out of Korea, Samsung is refining their marketing strategy relative to the release of a couple new smartphones taking place in August. The Samsung Galaxy Note 5 and the Samsung Galaxy S6 Edge Plus are both large screen smartphones slated for release in mid-August. Samsung is in the process of finalizing how they plan to market two flagship-class smartphones simultaneously and determining what resources will be applied.

The Galaxy Note 5 is a continuation of Samsung’s popular Note line of devices which set the standard for large screens and stylus-equipped smartphones. The Note line has traditionally enjoyed success in the Korean and U.S. markets. The Galaxy S6 Edge Plus is Samsung’s attempt to ride the success of their curved screen Galaxy S6 Edge smartphone by giving it a bigger screen and beefing up the the internal hardware.

Sources indicate Samsung plans to not only release the Galaxy S6 Edge Plus globally, but they will be pouring more marketing resources into selling that device. Apparently Samsung is close to finalizing carriers to offer the Galaxy S6 Edge Plus, but work is still to be done on the Galaxy Note 5. All of this is to try to avoid having the two products competing against each other too heavily. This will result in a more efficient use of marketing dollars and hopefully prevent cannibalization of the market.

Do you think Samsung can successfully bring two large screen smartphones to market at the same time or would they have been better off staggering their release dates?

source: The Korea Herald
via: PocketNow

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