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18
Jul

OPPO officially announces three-year partnership with Spanish soccer team FC Barcelona


OPPO-Brand-Shots-3

Chinese smartphone manufacturer OPPO has just secured its role as the official mobile phone partner to the Spanish soccer team FC Barcelona. The three-year partnership, which was first announced on May 31st, will see OPPO serve as the official partner from the beginning of the current season until 2018.

The new partnership covers a vast amount of activities including soccer events, fan activities, TV advertisements and even accessories. OPPO’s logo will also be displayed prominently in FC Barcelona’s home soccer stadium, Camp Nou.

Check out these OPPO devices

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While it’s made significant progress over the years, OPPO is still known as an up-and-coming OEM in the smartphone world. This partnership will likely increase the manufacturer’s brand awareness worldwide, which is something that will probably be quite valuable to a company that is attempting to make itself a household name.

If you’d like more information on the OPPO partnership, feel free to check out the press release below.

Show Press Release
OPPO solidifies global presence with FC Barcelona partnership

The rise of global smartphone brand OPPO has remained under the international radar for much of the company’s 10-year history. However, all is set to change for the emerging mobile phone powerhouse thanks to a new three-year partnership with FC Barcelona, which is sure to increase public awareness and interest and cement OPPO’s status as a true global player.

The partnership, announced on May 31st, will see OPPO serve as Barcelona’s official partner for the mobile phone device category starting from the current season until 2018. The agreement covers a wide range of activities including soccer events, fan activities, TV advertisements and accessories. OPPO’s logo will also be prominently displayed at the Spanish football club’s home stadium, Camp Nou.

With Barcelona’s position as one of the world’s most recognized sports teams, this groundbreaking partnership is set to bring OPPO closer to the legions of fans that follow every move of the football club and its star players such as Lionel Messi and Neymar. Barcelona is the first sports team to amass more than 85 million fans on Facebook, with many of them in countries as diverse as Indonesia, Egypt, Brazil, and Mexico.

FC Barcelona Chief Executive Officer Ignacio Mestre expressed his enthusiasm for the collaboration, saying, “We are thrilled to team up with OPPO and hope that the partnership will excite fans around the world. As a global leading smartphone brand that values artistry of design and innovation in technology, OPPO is more than at home in Barcelona.”

Driving expansion forward with cross-brand partnerships and campaigns

This deal with Barcelona comes as the smartphone maker charges forward with a new global expansion strategy that was put in place in 2014, as an integral part of OPPO’s mid to long-term growth strategy. As of April 2015, the brand has been registered in 116 countries worldwide.

“OPPO has been focusing heavily on overseas expansion in recent years,” says OPPO CEO Tony Chen. “From the very beginning, we have positioned ourselves as a global company and our dynamic expansion strategy fully demonstrates this commitment.”

Founded in 2004, OPPO started its business journey as a global electronics and technology service provider by manufacturing high-quality MP3 and MP4 devices before adding Blu-ray DVD players to its line-up of products, the latter of which continues to do well in the US market. It started its foray into the mobile phone market in 2008 and made its first step overseas the following year, outpacing many of its rivals in terms of global outlook.

In 2009, OPPO entered its first overseas market, Thailand, with lively campaigns and creative marketing strategies. Today, it is a top smartphone brand in the country. OPPO smartphones are currently available in over 20 global markets as well as being sold online in an additional 50 countries via 3rd party online store OPPOstyle.com.

OPPO’s global expansion

OPPO made a big splash in 2011 when it enlisted Hollywood superstar Leonardo DiCaprio to star in the commercials for its Find smartphone series. In 2014, the company took part in a co-branding campaign with the action movie Transformers 4 for its promotional tour in Thailand, Indonesia, and Vietnam. This was followed up in the following year by a similar agreement in 10 countries with the blockbuster film The Fast and the Furious 7. This year, has seen OPPO make huge advances into the fashion industry; participating in 2015’s New York Fashion Week, with another major global fashion event this summer.

Thanks to its highly successful global marketing strategy that has put cross-brand partnerships and entertainment, fashion, and sports campaigns at the forefront, OPPO has seen its profile rise significantly, especially in Southeast Asia and South Asia. In 2014, the smartphone brand achieved registered market shares of 10% in Indonesia, 11% in Vietnam, and 12% in Malaysia, and has even established its first overseas assembly plant in Indonesia to service booming demand in the region. A second assembly plant is set to follow in India this year, as OPPO remains on target to ramp up its sales in the country to match that of the China market within the next five years.

In another recent global development, this July, saw OPPO enter into a partnership with leading Australian technology retailer Dick Smith to bring the full range of OPPO handsets to its 400+ outlets across the country.

With a series of diverse and worldwide partnerships in full swing, OPPO is well on track in its quest to establishing itself as a true global brand.

About FC Barcelona

FC Barcelona was founded on November 29, 1899 by initiative of a Swiss gentleman called Hans Maximilian Gamper, popularly known as Joan Gamper. Since it was founded, the club has had 44 different presidents. From Walter Wild to Josep Maria Bartomeu, Barça has grown into a massive social phenomenon that reaches far beyond the bounds of mere sport. The club has grown along with the city around it, and has come to represent Barcelona and Catalonia all around the world.

FC Barcelona is one of the football clubs with more members in the world and its achievements have also made it one of the most successful. The many famous victories and all-time greats that have played for the club (Kubala, Cruyff, Maradona, Romário, Rivaldo, Ronaldinho, Messi, and so many more) form an important part of the Barça legacy. But these would be no more than historical anecdotes if it wasn’t for the extraordinary social reality behind the events. 

About OPPO

OPPO is a leading global technology brand dedicated to providing consumers across the Americas, Africa, Europe, Oceania, and Asia with pioneering products that never fail to inspire and excite. At OPPO we design, manufacture, and promote our own products, combining innovative technology with unique design, to ensure our customers always receive the best.

Founded in 2004, OPPO quickly proved itself in the market with its intense obsession to details. Each OPPO product encompasses a carefully selected array of attributes to specifically cater for users, combining impressive features with elegant designs. After entering the mobile phone market in 2008, OPPO quickly expanded into overseas markets a year later. OPPO mobile phones are currently available in over 20 markets and offered for online purchase in over 50 additional countries, with the brand already registered in 116 countries as of April 2015.

But OPPO doesn’t stop there. Using our passion for design and commitment to new technologies, OPPO has made a big impact in the audio-visual market by offering world-renowned, premium Blu-ray players in the United States and across Europe. For more information, please visit http://www.oppo.com/en/.

18
Jul

Trade the limited edition ‘Halo 5’ code for a disc, if you want


The Halo 5: Guardians Collector’s Edition costs $250 and comes with a fair amount of stuff for die-hard fans, including this pretty little statue, a special box, a metal Guardian model and a download code for the full game. That last part was a disappointment to some potential players who were looking forward to a physical game disc in such a pricey package. Now, developer 343 Industries says that fans will be able to exchange the digital code for a physical copy of the game at no additional cost. As 343i writes on Halo Waypoint: “When we last left off, we let you know that we had heard the feedback that some of you prefer a physical disc instead of a digital copy…. We’ll get into details as we get closer to launch, and we’d like to once again thank you for the feedback.”

Filed under: Gaming, HD, Microsoft

Comments

Source: Halo Waypoint

18
Jul

Hulu might launch an ad-free pricing tier sometime this fall


Hulu logo Shutterstock

Television streaming service Hulu has one of the widest varieties of exclusive channels, TV shows and movies available on the web. For the low rate of $7.99 per month, you can watch all of the shows you’d like, whenever you want, on your television, computer and even your mobile device. But one main issue most consumers have with Hulu is that, even though the company charges $8 per month, it still shows you ads before, during and after each show or movie. But according to a report from The Wall Street Journal, that may all change sometime soon.

Hulu may be planning to add an advertisement-free streaming option, according to people familiar with the matter. The new pricing tier, codenamed “NOAH”, which stands for “No Ads Hulu”, may debut as early as this fall for somewhere between $12 and $14 per month.

With competitors like Netflix, who charge users $7.99 per month for ad-free content, it’s difficult to tell whether or not this new pricing tier would catch on. The report notes that, since this new NOAH pricing tier is considered high in the streaming world, this will show consumers that the company doesn’t necessarily want to encourage a large number of existing subscribers to shift to the new ad-free service.

These are just rumors for now, but if this actually comes to fruition, would you be on board with a $14 ad-free Hulu subscription?

18
Jul

Google hires team behind cleaning startup to help find you a plumber


This morning, Homejoy, an on-demand cleaning service startup in San Francisco, announced that it would be shutting down on July 31st. CEO Adora Cheung told Re/Code that the decision came about in large part due to four ongoing lawsuits brought against the company by workers who wanted to be reclassified as employees. This, in combination with the recent uptick in scrutiny over the on-demand “gig economy,” has made it a lot harder to raise enough funding to keep business afloat, according to Cheung. But before Homejoy can even start licking its wounds, Re/Code reports that Google has already swooped in to hire some of Homejoy’s engineers for its own upcoming home-services program.

For the uninformed, Homejoy was a service that matched users with professional cleaners. Though it hasn’t been confirmed, it appears that Google seeks to do very much the same thing — not just with cleaners, but plumbers, electricians, handymen and all manner of home-service providers. The idea, according to Buzzfeed sources, is that you’ll just search for “plumber” in Google, and it’ll connect you directly to the people you want instead of redirecting you to a variety of third-party sites like it does now. In essence, it appears that Google is seeking to create a competitor similar to Angie’s List or Amazon Home Services.

While some of Homejoy’s employees have a second chance thanks to the crew over at Mountain View, its fall from grace does raise some concerns over whether other “gig economy” startups will have the same fate. Not only has presidential candidate Hillary Clinton brought the worker classification issue to light, even the Department of Labor has jumped in the fray and published a brief explainer outlining the differences between an employee and an independent contractor. It’s unclear if Uber and its ilk will face similar challenges, but hey, maybe Google has a ridesharing alternative in the works to save the day.

Update: We’ve heard confirmation from Google that a portion of the Homejoy team is indeed joining its ranks. It has nothing to share beyond that.

Filed under: Misc, Internet, Google

Comments

Source: Re/Code (1), (2)

18
Jul

eBay and PayPal officially part ways today


Singapore China PayPal

We knew eBay and PayPal were headed to splitsville this year, and now it’s actually happening. The auction site and the payment service separated into two disparate companies today, PayPal is getting its own stock ticker, starts trading on the New York Stock Exchange come Monday and, according to Business Insider that doesn’t look so good for eBay. As the site tells it, PayPal’s been the reason for “most” of eBay’s gains for the past three years, and “nearly all” of it for 2015. eBay revenues have already jumped seven percent thanks to higher demand for PayPal, according to Reuters. Maybe the online auction house can use the $925 million it got from the PayPal sale to figure out a way to become profitable — crazier things have happened.

[Image credit: Associated Press]

Filed under: Internet

Comments

Source: eBay, PayPal (Twitter)

18
Jul

MacRumors Giveaway: Win a Telescope for Your iPhone From iCandiApps


For this week’s giveaway, we’ve teamed up with iCandiApps to give two MacRumors readers a chance to win one of the company’s first hardware products – the Night Sky MiniScope.

The Night Sky MiniScope is a telescope that connects to your iPhone and works in conjunction with the Night Sky app to help you gaze at and capture images of celestial bodies like stars and planets. It has offers 50x optical zoom and 500x digital optical zoom when paired with the app.

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Priced at $349, the MiniScope comes with a telescope, a tripod, and an iPhone case to connect the device to your phone. It’s compatible with the iPhone 4, 4s, 5, 5c, 5s, 6, and 6 Plus.

miniscopefeatures

Night Sky MiniScope is easy to use, lightweight, small, sturdy, powerful and sublime. Everything you need is supplied in a handcrafted luxurious box. Night Sky MiniScope works seamlessly with the Night Sky stargazing apps.

Locate a celestial object with the Night Sky app and get the perfect image with Night Sky MiniScope.

The Night Sky MiniScope not a tiny device, but it’s small enough that it’s able to be carried in a bag or backpack to be taken on trips and star-viewing excursions. It can capture some impressive photos of the moon and stars.

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Moon photo captured with the Night Sky MiniScope
To enter to win one of two Night Sky MiniScopes, use the Rafflecopter widget below to enter your email address. Your email address will not be given to any third party and is used solely for contact purposes. You can earn additional entries by subscribing to our weekly newsletter, subscribing to our YouTube channel, following us on Twitter, or visiting the MacRumors Facebook page. Due to the complexities of international laws regarding giveaways, only U.S. residents who are 18 years of age or older are eligible to enter.

a Rafflecopter giveaway
This contest will run from today (July 17) at 1:00 p.m. Pacific Time through 1:00 p.m. Pacific Time on July 24. The winner will be chosen randomly on July 24 and will be contacted by email. The winner has 48 hours to respond and provide a shipping address or a new winner will be chosen.


18
Jul

Video Review: The Juiceboxx Keeps Your MacBook Charger Cord From Fraying


For our latest video review, we went hands-on with the Juiceboxx, a MacBook accessory that originated on Kickstarter. Many of us MacBook owners have suffered from a frayed MacBook charger cord, which is a condition that the Juiceboxx aims to prevent.

The Juiceboxx is a small plastic cover that wraps around the bottom of a MacBook charger, with a portion that extends out over the spot where the cord attaches to the power adapter. This keeps that spot from being bent or damaged in a way that could lead to fraying.


The Juiceboxx is available in six colors, including blue, black, white, red, magenta, and teal. There are versions available for all MacBook models, including the 12-inch Retina MacBook, the MacBook Pro, and the MacBook Air. It can be purchased from the Juiceboxx website for $19.99.

Note: MacRumors received no compensation for this review.


18
Jul

Deal: Speedy 5-port USB charger only $21.99


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Charging can become a hassle for those of us with multiple USB-powered devices. We have to carry a big tangle ball of cables and power bricks just to keep our gadgets alive, which can prove to be a messy situation. Want to ease your charging hassles? You will find some comfort in today AA Deals Store offer.

The Speedy 5-port USB charger lives up to its name by giving you the ability to power 5 products at once. It will be a bit bulkier than your typical charger, but it makes up for the space it takes by offering a large 50W power capacity, making it a very capable accessory to power up your multiple devices.

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Rest assured this is also no cheap charger. It is made of both plastic and aluminum, ensuring a light load and enough durability to keep you confident while handling it.

speedy-5-port-charger-3The Speedy 5-port USB charger also has the advantage of being a bit smarter than your usual brick. This unit can recognize a device’s specifications and adapt to its charging needs. As a result, the user should get shorter charge times and a more efficient use of energy.

Interested? The AA Deals Store is currently selling the Speedy 5-port USB charger for only $21, a 26% discount over its original price. It will be great your desk charging needs, as well as your road adventures. But make sure to sign up for it soon, as the deal should end in 2 days.

Buy Speedy 5-port USB charger for $21.99!

18
Jul

Microsoft’s Hyperlapse app for Android sheds its ‘beta’ tag, now available for all


Microsoft Hyperlapse Mobile 4

Back in May, Microsoft released a video recording application to the Google Play Store called Hyperlapse, which allows you to take beautiful time-lapse videos on your mobile device. Even though the company has been adding support more and more devices over the past few months, it’s finally time for the app to come out of beta for all to download.

Microsoft’s Hyperlapse allows you to either capture or upload normal videos and speed them up to 32x their normal rate. Using the company’s impressive video processing technology, the app not only speeds up each video, but also takes out most of the shakes and stumbles that your smartphone captures when recording a video.

There’s a web version available, too. If you’d like to upload additional footage that’s not kept on your smartphone, you can download the Hyperlapse Pro preview app for the desktop.

If you’ve been waiting for a good way to record time-lapse videos on Android and don’t have access to Instagram’s Hyperlapse app on iOS, you should definitely give this app a try. It’s available in the Google Play Store for devices running Android 4.4 KitKat and above, and can be downloaded for free.

Get it now on Google Play

18
Jul

Samsung Fanboy Opinion: Samsung needs to get their act together


I have no problems admitting that I am a huge fan of Samsung Mobile and their Galaxy line in particular. I remember going to CES and viewing the first Note and thinking to myself: “Man, Samsung is going to make some real headway in the mobile market.”  But, there is a difference between being a fanboy and being a blind fanboy. You must acknowledge your problems if you’re ever going to solve them, and blind fanboyism leads to inferior products like the iPhone (had to get my dig in). So remember, as you read through this post, realize I actually am using a Samsung Galaxy Note Edge as my daily driver(read my review here).

I fell in love with the Note 3, and even though people hated Touchwiz, I actually liked it.  I loved having it for the stylus, split screen functionality, unique audio controls, etc.  When Touchwiz ran on Kit Kat 4.4.2 it actually wasn’t a bad experience for me.  Then I went to the Note 4 and Note 4 Edge, both on Kit Kat, and I thought those were the best phones on the market.  There is no doubt in my mind that Samsung currently makes the best total hardware package right now, but it’s the software that is causing headaches, and I actually believe Samsung would dominate again if they fixed this issue.

My colleagues here at Androidguys, in particular Cooper Le and Benton Trerise, convinced me to buy a Nexus 6 and give stock Android a spin since they knew I am a diehard Samsung Fanboy.  So, I did.  I bought a Nexus 6 and learned a ton.  I first learned how bad stock Lollipop was on the Nexus running 5.0.  It drove me nuts as it did to others. When it went to 5.1 many bugs were fixed, but it made me question how Google gives too much freedom to manufacturers to mess with the software. As much as I love Material Design, at the end of the day it really doesn’t make me drool over Lollipop anymore than Kit Kat.

Motorola is a great example of a company who knows that lag, slow updates, and undeletable apps are super annoying to users.  So what do they do?  They offer features they believe will help the user experience and nothing more. They definitely don’t make their own email app, or texting app when Android already has them. And another company who doesn’t allow carrier bloat is Apple. One area where all iPhone users are fortunate.

Lollipop on Samsung hardware

Lollipop 5.0.1 SUCKS.  Nexus owners don’t have to deal with many issues anymore because they are on 5.1.  If you’re a Note 4 or Note Edge user, like me, you most likely started with Kit Kat on your device, which worked great.  And then Google decided to release a buggy version of software that murdered battery life, caused memory leaks, and created WiFi issues (just to name a few).  My first issue is with Google and releasing a version this buggy, because they left every manufacturer to fend for themselves to work through those issues.  In their fifth generation of software, you would think battery life wouldn’t be an issue.  My Note Edge went from easily making it through a full day on Kit Kat, to only lasting about 3/4 of a day (and that’s after cutting my usage).   It took a couple of months to fix it, but Google did with the release of 5.1. But that doesn’t help me on my carrier-locked Note Edge. I have a thousand dollar phone, which at times runs slower than a 2nd gen Moto G with the battery life of a phone that can’t hold a proper charge.

The best part of this is, I have absolutely no idea when Samsung and AT&T will release Android 5.1.  I used 12 different phones last year, with the Note 3 and 4 being my daily driver while I experimented with the others.  I haven’t bought another Android phone since the Nexus 6, because I am so tired of the fragmentation.  I don’t want to look up if the LG G4, HTC One M9, Samsung Galaxy S6 Edge, or any other phone, are running 5.1, because I shouldn’t have to. Lollipop 5.0 is so bad that no smartphone user should have to put up with it any longer, yet it’s been over 9 months since Lollipop has been released and many of us are still dealing with issues.  I’m not saying a phone’s software should be flawless, but I am saying a phone’s software in its fifth generation shouldn’t be killing battery life 9 months after its initial release.

Do away with bloat

No need for a Galaxy app store, Games, Keeper, Internet, Milk Music, Music, Instagram, and Mobile Hotspot apps.

No need for a Galaxy app store, Games, Keeper, Internet, Milk Music, Music, Instagram, and Mobile Hotspot apps.

Lollipop 5.0.1 on my Note Edge with TouchWiz and AT&T is a DISASTER. I have over 20 apps preinstalled by Samsung and AT&T that I can’t delete. Furthermore, it is annoying that some of those apps have to get updated through the Galaxy Store and not the Play Store.  For someone like me who is a fan of Android smartphones, I can manage the updates.  But for people like my brother who tried an S6 Edge, before going with an iPhone 6, have a valid point that it is ridiculous to have two app stores.  It’s ridiculous that there is S-Voice in addition to Google Now.  With as good as Google Now is, how can Samsung actually believe people would use S-Voice (if any reader uses S-Voice can you tell us in the comments why you use it)? I pay for a subscription to Google Play Music, and for as great as I think Milk Music is, I really don’t want it on my device.  I will NEVER use it. Why does Samsung need to force apps on us? Are they really making that much money on these useless apps?  I have a hard time believing they do, but cut the crap out Samsung.  It’s not a good way to get people to like your devices when you force crappy apps on them.

Message to Samsung: Be your own thing.

Don’t abandon your loyalists by taking away our removable batteries and memory card slots. If you do, give us a real alternative like a kick ass battery.  Sony manages to deliver incredible battery life with the Xperia Z3, and that has a metal frame with a glass front and back just like the S6.  Make upgrading to 64GB cost just 25 dollars more than the 32GB variant.  Don’t make us pay 100 extra for more internal memory just because Apple can.  We all know it doesn’t cost 100 dollars more to insert 64GB vs 32GB. You’re so focused on Apple that you’re letting the Chinese catch up. Keep up this type of behavior, and you will be out of the mobile business just like Nokia, Blackberry, and even Motorola at one point.

Speaking for myself, I loved the Galaxy S5 and Note 3 even though they were made of all plastic.  I know objectively they weren’t the best-looking devices, but in your hand they felt great and were rather durable.  The S5 was waterproof but still managed to have a replaceable battery and expandable memory.  The Note 3 was a true workhorse and offered a fantastic user experience.  There were bugs on those devices, but nothing like losing battery life or memory leaking.  The people that complained the most about the plastic build were not real Samsung fans as they cared more about how the hardware looked and felt over how it performed.  So Samsung responded and abandoned their loyalists with the release of the S6.  My first reaction to the release of the S6 was,” Oh geez, why did you have to go and play the Apple game and focus on looks rather than function?”

The funny part about the S6 is the Samsung haters came out in droves to buy it and the Samsung fans were just pissed off about taking away their memory card slot and swappable battery. Even many Apple users were swayed to try out the S6, but felt validated that Android was terrible because of all of the bugs and bloat on the phones.  Many of the iPhone users who tried the S6, and went back, will probably never come back to Android now because this was probably one of the worst experiences you could have with Android.  Nice work Sammy.

My suggestions for you Samsung

I’m not here to just complain about the same stuff everyone else complains about; I’m going to offer a solution which will make everyone happy.

Consider breaking up your software.

Keep developing Touchwiz.  I think there are many great things about Touchwiz.  But do it on your own software, Tizen.  Leave Android alone.  Google doesn’t do you any favors when they release buggy software like Lollipop 5.0.  Not only do you have to deal with their issues, but you also have to correct them on all of your devices on Google’s schedule.  I think I dealt with Android 5.0 on my Nexus 6 for 2 months before I got the next major update, which means I have to wait 6 months for the update on my Note Edge!

I remember reading a while back that you were going to cut back on the number of products you make, but I have yet to see proof of that.  If anything I have seen the contrary, and you’re releasing even more products.  The Note Edge and Note 4 have everything in common except for the Edge screen.   Yet both phones are on different update schedules.  Why did I buy the most expensive phone you make to receive the slowest updates?  You’re spreading yourself too thin.  Focus on making a few products great vs. creating a bunch of mediocre products.

Make a stock Android version of your Galaxy line and let people decide for themselves which software they want.

Also, let customers buy them on JUMP, EDGE, or hell, finance the devices yourself!  You guys have a lot of money. Stop trying to play catch up to Apple. Be yourself. Stick with the fundamentals that got you success.  You already differentiate yourself with your displays, processors, size options, etc.

Get back to your roots. You were an underdog before so there was no pressure when you created the first Galaxy device.  Just like HTC and LG are underdogs now.  They aren’t the top dog so people don’t have high expectations from them like they do with you.  Learn from companies like Motorola who reinvented themselves, or OnePlus One who is making waves in the mobile industry.  OnePlus is annoying as heck with their marketing style, and coupons needed to buy one of their phones, but they’re making waves because they’re trying to give people what they want. They don’t want to overpay for things they won’t use like bloatware or extravagant designs.

Stop with the anti-Apple commercials. It has become annoying. Be original. Solve our mobile problems and avoid adding new ones and we will love you back for it. I’m still your fanboy and every relationships has its ups and downs.

None of this is easy to do, but if you want to be great you have to earn it.  Doing the easy thing like copying Apple is what gets you into trouble.

The post Samsung Fanboy Opinion: Samsung needs to get their act together appeared first on AndroidGuys.