Facebook is working on bringing online shopping within store pages
Facebook product marketing manager Emma Rodgers told BuzzFeed News that the company is working on building online shops within Facebook pages. This will let users to purchase products within Facebook’s ecosystem without having to jump between websites.
You will soon have a “buy” button in Facebook store pages for you to shop and checkout without leaving Facebook.
“With the shop section on the page, we’re now providing businesses with the ability to showcase their products directly on the page“
There are already a few shops that are in a testing phase and more will be available in the coming few weeks. Facebook does not profit from online sales at the moment and might not need to. The more customers are tempted to shop on Facebook the more store will be attracted to advertise on Facebook with the hope of selling their products.
The project is still at early stages and names of participating companies could not be named.
Source: BuzzFeed News
Via: Engadget
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