Logitech redesigns brand with new ‘Logi’ sub-brand

For years, Logitech has developed products and accessories to work with everything from our computers and televisions to phones and tablets. Whether it is a mouse, keyboard, case, or remote among other things, Logitech has an affordable option. The only issue is that the brand has aged and the consumers view the products as having unassuming design, leading them to look elsewhere for innovation. Logitech aims to change that starting today with a brand redesign and the introduction of a new sub-brand.

The company’s focus will now be on design and how everything looks and feels to consumers, a transition that many companies are making to remain relevant and stand out from the crowd. To prove its commitment to design, Logitech has appointed Alastair Curtis, former design leader at Nokia, as its own chief design officer. Curtis will be exploring new categories and businesses for Logitech to innovate with.

Product design, though, is not the only thing that Logitech is changing. The company has a new logo (seen above) and an entirely new color palette to use across different media. This is a new brand, a new Logitech.

Logitech believes that design is vital to success:

We’ve put design at the core of everything we do and everything we are, from our products to our brand identity.

Logi, the sub-brand that Logitech created today, will be used for the aforementioned experiments that Curtis embarks on with the company. Among them will be products for the Internet of Things and that means we will see Logitech become involved in home automation and connected car platforms.

It is currently undecided whether or not the Logitech name will be retired and changed to Logi.

Click here to view the embedded video.

Source: Logitech

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